Srijit Mukherji and Abir Chatterjee Launch Social ক্রীড়া' Krira

By Ranajit Dey


Srijit Mukherji and Abir Chatterjee
Srijit Mukherji and Abir Chatterjee

Kolkata, India, Feb 16 - Public Relations Society of India, Kolkata Chapter and PSS Entertainments have launched an initiative called Social ক্রীড়া, an event to spread awareness about social media and its utility. Director Srijit Mukherjee and Actor Abir Chatterjee and Designer Agnimitra Paul inaugurated the event in a grand manner in the presence of many well known personalities from different fields of the city at ICCR, Kolkata.

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PSS Entertainments, one of the leading digital media agencies of Kolkata, is owned by the young entrepreneurs Mr Animesh Ganguly and Mr Soumya Sarkar. Within a short span of three and half years, they have successfully ventured into Bengali Film Industry, Corporate sector, Medical, Sports, Hotel industry as their digital media partner.

Srijit Mukherji
Srijit Mukherji at Social Krira launch

Social ক্রীড়া is an initiative conceptualized by PSS Entertainments and PRSI to spread the awareness about social media among all. The motto behind this initiative are to make people aware that there are actually lot to do in social media except chatting, making friends and putting pictures, to make people understand how it has brought communication and business under one roof, to show the actual power of social media. Social media has brought communication and marketing under one roof and it has become a career option now.

Mr Soumyajit Mahapatra, hon’ble chairman of Public Relations Society of India, Kolkata Chapter said “Social Media has now become a part of our daily life and we cannot ignore its impact on our society. I do believe that the future of communication lies on it. On that point of view I always wanted to do something on social media so that our young generation can also have a career on social media. Over a cup of tea I discussed my thoughts with both the owners of PSS Entertainments as I knew that only they can execute my brain child in a proper way. I am really glad to see that their entire effort has made the project successful.”

Abir Chatterjee
Abir Chatterjee at Social Krira launch

The owner of PSS Entertainments Mr Animesh Ganguly and Mr Soumya Sarkar said “We are really honoured that Mr Mahapatra has thought us capable for this project. We were also planning to do an event where we can make people aware about the utility of social media. When Mr Mahapatra discussed his plans with us we thought that we could cooperatively make an event to reach the people. That’s why we came with this Event Social ক্রীড়া.”

Social Krira launch
Social Krira launch