By Rimsha Minocha, White Marque Solutions
Mumbai, April 6 - Spykar, the largest and most popular Indian jeanswear brand - today announced its alliance as an “Associate Sponsor” with RP – Sanjiv Goenka owned RISING PUNE SUPERGIANTS, the new IPL team led by Mahendra Singh Dhoni for the seasons – 2016 and 2017. RISING PUNE SUPERGIANTS team jersey will sport Spykar logo on the back of the jersey.
The deal is a strategic win for both the parties in the arrangement. Spykar addresses the ever dynamic Indian youth market. And IPL is all about exhibiting talent and reaching out to the enthusiastic audience, which is where the root of the association lies.
“Having established firmly in the metros & tier 1 markets, Spykar has started looking at consolidating its best in the business position in the Tier2 and Tier 3 markets since the last few years. There could not be any vehicle better than the IPL. IPL is one of the few sporting events, which cuts across the entire spectrum of towns & cities and audiences as well. IPL has huge women fan following too– striking the chord well with Spykar’s newly launched women’s collection. And which better team to deliver this audience than the Rising Pune Supergiants led by the super cool, super star and the most ecstatic performer MS Dhoni along with teammates like R Ashwin, Ajinkya Rahane, Steve Smith & Faf du Plessis, ” says Sanjay Vakharia, Director & Chief Operating Officer, Spykar Lifestyle Pvt Limited.
Commenting on the partnership, Mr. Raghu Iyer, CEO of RISING PUNE SUPERGIANTS said, “Our association with Spykar is our third major sponsorship announced since last week. The core nucleus of our team is strong and the talent is unparalled, similar to the Brand attributes which are followed closely by Spykar, which represents the youth of this Country.”
With an elaborate experience of over two decades and an extensive insight into global fashion trends across markets, coupled with sharp business acumen, Spykar has been synonymous with aspirational fashion and has emerged to be the most preferred choice due to its quality and new age product lines. The brand has recently been voted as the ‘Most Exciting Indian Denim Brand’ by Economic Times (Brand Equity Survey).
Adding to the accolades is a survey conducted by IMRB for Spykar that concludes that the Brand’s position is amongst top 3 in the following categories –“Most recommended Brand”, “ Top of the mind Recall”, “ First choice of Jeans Brand” , others being the international brands. It’s a matter of pride that a truly home grown jeanswear brand stands tall amongst the top three in the country!