Fevicol to host 11th edition of annual "Caring with Style" fashion show

Organized in association with the Cancer Patients Aid Association; Show to raise funds for children suffering from blood cancer;Celebrities, achievers and socialites to walk the ramp in support of the cause

By Priyanka Basu, Everymedia

Mumbai, Mar 18 - Adhesives brand Fevicol, part of Pidilite Industries, is set to host the eleventh edition of its annual ‘Caring with Style’ fashion show organised in aid of children suffering from blood cancer.

The show, organised in association with the Cancer Patient’s Aid Association, will be held on March 20th at NSCI Stadium, Pidilite announced at a press conference today. The new theme for the show - Judenge, Ladenge, Jeetenge - was also unveiled on the occassion. Funds raised from the show will be donated to CPAA towards the treatment of children suffering from blood cancer.

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Renowned fashion designers Shaina NC and Manish Malhotra have lent their support to the event and will be designing a range of styles which will be showcased by icons from the film fraternity, achievers and prominent figures from different walks of life on the ramp.

This year the theme of the show has moved one step further. The theme Judenge, Ladenge, Jeetenge symbolises unification, the spirit to fight and grit to win.

The ‘Caring with Style’ fashion show is part of Pidilite’s commitment to support children suffering from blood cancer. Over the last ten years it has been held, the event has seen strong support from prominent figures including Bollywood stars Aamir Khan and Sonakshi Sinha, who walked the ramp last year.

Their peers from the film fraternity like Zayed Khan and Anu Malik as well as other celebrities and notable public figures like Maharashtra’s Honourable Chief Minister Shri Devendra Fadnavis, actor Varsha Usgaonkar, health guru Mickey Mehta, model Diandra Soares, singer Shaan and music director duo the Meet brothers have also lent their support.

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In all, the last ten editions of the event put together have raised a decent amount for the treatment of blood cancer patients.

Shaina NC said, “It gives me immense satisfaction to see the growing awareness and increased support for children suffering from cancer. The concept of ‘Caring With Style’ is ‘glamor with a purpose’ and I thank all my celebrity friends and each one associated with the event for the support they extend to the cause each year. It is truly overwhelming and I am sure it will be equally, if not even more, so this year.”

Manish Malhotra said, “It’s an honor to be a part of a cause as noble as this, which not only celebrates fashion but also raises funds for those suffering with cancer. This year too people from varied walks of life would walk the ramp. This year my collection would be of hand-loom textile.For the past several years our label has been encouraging Indian contemporary styles and this year too we will continue to highlight exquisite Indian designs through our creations.”

Cancer Patients Aid Association Founder Chairman Y. K. Sapru said, "The 'Caring With Style ' event goes a long way every year towards raising funds for children suffering from blood cancer. We are grateful for the support the Bollywood fraternity and other notable public figures extend to us each year and would also like to thank Fevicol for their commitment to the cause over all these years. By hosting the event we are hoping to save the lives of several young patients suffering from cancer. So I request everyone to come forward and support us. No contribution is too small."

The event will take place at The National Sports Club Of India (NSCI). Mumbai Municipal Corporation will lent their support for the smooth functioning of the event.

The Cancer Patients Aid Association (CPAA) is a registered charitable non-governmental organization (NGO) that works for the total management of Cancer as a disease. Established in 1969, CPAA has a tradition of tirelessly taking care of the needs of cancer patients all over India, and its neighboring countries including Bangladesh, Bhutan, Nepal and Pakistan. CPAA is an empathetic, reassuring and non-medical presence that has supported the treatment and the overall needs of more than 3 Lakh cancer patients and rehablitated more than 25,000 patients at its Rehablitation Centre. CPAA believes that every cancer patient has the right to a full range of treatment. It networks with over 15 major hospitals in the city of Mumbai, and the cities of Pune and Delhi, to assist cancer patients and their various needs, whether financial, emotional, social or psychological. CPAA is an all-encompassing cancer help agency that works for patient care, aid and assistance, awareness and advocacy taking the holistic approach to the treatment of cancer that CPAA calls the ‘Total Management’ philosophy.