Extra zing for Celebrity Cricket League

By Sanjay Sharma Raj

Celebrity Cricket League
Celebrity Cricket League

Mumbai, Jan 28 - India's Cricket Celebrity League (CCL) is formatted as a cricket tournament between film stars from film industries of different regional and national languages in the T20 League format that brings together 60 artists working in cinemas in four different languages across India, with some of the best known stars in the country attending.

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CCL has roped in outdoor services major Global Advertisers to promote its big event this year.

Sohail Khan director and brother of superstar Salman Khan is also the director of CCL.

"We have had a good working relationship with Sohail Khan and with Salman Khan in the past. We are happy to work with Sohailbhai again. We feel honored to be chosen for an event as prestigious as CCL. Our campaign is generating big buzz for the event. The client is happy. We are happy too," said Sanjeev Gupta, Managing Director of Global Advertisers.

Celebrity Cricket League

Global has executed approximately 1.5 lakh successful campaigns, 1 lakh product launches, 80,000 in-film branding contracts and over 2 lakh event sponsorships in the last two decades. Global's creativity, innovation and ability to deliver out-of-the-box OOH media solutions have won them 350 awards, and over 500 letters of appreciation.A recent British Broadcasting Corporation (BBC) report surveying the world hoarding industry makes special mention of Global Advertisers’ billboard site in Bandra.