Experience Sunset @ Carter with Zorawar Kalra's #HighOctaneLab

Massive Restaurants launched its most-anticipated Science Lab – MasalaBar, in Mumbai

By Merryl Fernandes

Zorawar and Dildeep Kalra
Zorawar and Dildeep Kalra

March 12, 2016, Mumbai: Offering a 270 degree view of the Arabian Sea, Massive Restaurants launched its highly anticipated #HighOctaneLab – MasalaBar, situated at Carter Road in Bandra (W), Mumbai. MasalaBar showcased mixological evolution through its handcrafted signature beverages and a scientific laboratory operation, featuring bleeding edge, post-modern techniques creating a Bar experience unlike any before. Offering a breathtaking view, MasalaBar, possibly being the only concept in its genre, was purely illuminated with candles during evening hours, thereby offering a first-of-its-kind, intimate experience to its patrons.

Read: Rituparna Sengupta Launches American Lounge & Pub in Kolkata

Keeping the guests enthralled with the elaborate details of MasalaBar, along with some heady cocktails to give them company, were the perfect hosts Dildeep & Zorawar Kalra along with Zamir Khan, Head - Marketing & Corporate Communication. Guests included AD Singh, Riyaaz & Kiran Amlani, Alisha Chauhan, Schauna Chauhan Saluja, Parveen Dusanj Bedi, Vir Sanghvi, Vicky Ratnani, Acquin Pais, Kim Sharma, Jayita Bhatia and many more.

Kim Sharma and Zorawar Kalra
Zorawar Kalra and Kim Sharma

Speaking at the launch, Zorawar Kalra, Founder & Managing Director, Massive Restaurants Pvt. Ltd., said, "From the most ancient form of illumination to the most cutting edge form of intoxication, MasalaBar seamlessly imbibes technologies of different eras. Not only does it feature handcrafted cutting edge beverages made using highly scientific, post-modern techniques, it also aims at creating an immersive experience with organic ambience purely candlelit with a majestic view of the Sea from 270⁰. It surely is the next level, of the next level!"

Parveen Dusanj Bedi and Zorawar Kalra
Zorawar Kalra and Parveen Dusanj Bedi

Adding to the immersive experience were the magnifying lenses installed as part of the windows, spread across an expansive 2100 sq. ft. (approx.) space, which not just brought the majestic Sea closer but also elevated the overall experience, which was only accentuated by the fully candlelit interior space. The idea behind the concept was to create a distinctive, idiosyncratic, quirky and eccentric environment showcasing the entire brand concept, which also percolates down to its every aspect, from logo to brand design, warm interiors to the experience, view to its modernist laboratory styled signature beverage and tapas style contemporary food.

Watch: Slideshow of pictures from the event:

While the cocktail menu is designed to blow your mind, the wine and single malt list forming a part of the expansive beverage section is exclusively curated to offer patrons a premium bar experience. From the signature list of cocktails, seeming straight out of a science lab, come mind-blowing and absolutely tantalizing experiments like Sunset @ Carter....., An Evening at Chowpati, a refreshing vodka based lab-cocktail, from Filter 'Kaafi' Uska - a striking cocktail mixing unimagined flavours to Bollywood Bhang. Some you smoke, some you inhale and some you simply relish!

Complementing the elaborate drinks menu to precision is the progressive, Tapas style food menu incorporating an equally high level of innovation, using some of the most cutting-edge, modern techniques to create dishes such as Carbon Bhaji, Carbon Pao. Also part of the innovating food menu are dishes such as channa tempura chaat salad, to tandoori bun tikka; from mahabaleshwar chilli poppers to litti chokha 'profiterolls'; from crisp calamari rings to deconstructed shepherd's pie - tawa aloo, tenderloin chaat; from chicken tikka basilica to 12 hours cooked goan pork ribs. Those looking for something a little more fulfilling, the menu features a Buns and Sliders section, while for those extra calories there is also a selection of post-modern, innovative desserts.