Bollywood Celebrities Now on New Fashion Focused Social Media Platform

Via Shilpi Shukla

Sonakshi Sinha declares her love for off shoulders
Sonakshi Sinha declares her love for off shoulders on Roposo

Gurgaon, Haryana, India, Feb 2 - Fashion now has a social media platform of its own! Roposo - a fashion social network for women to share their looks and discover new trends - is fast emerging as the new hot spot for Bollywood actresses like Sonakshi Sinha, Bipasha Basu, Nargis Fakhri, Yami Gautam, Jacqueline Fernandez, and many others, who love defining new style trends.

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With more than 2 million active users, 100,000 monthly posts and 4-5 million post likes a month, celebrities connect with real fans and followers of their style in the huge fashion community. Fascinated by the platform’s concept and its growing popularity, many celebrities have started using Roposo actively in the last 3-4 months. However, they already have a huge fan following! Sonakshi Sinha has 110,000 followers, Nargis Fakhri has 80,000 followers and Jacqueline Fernandez has more than 75,000 followers on the social media platform.

“The measure of our success lies in the fact that we have no paid associations with any celebrity. These fashion icons like sharing their trend stories on our platform - that’s all about fashion,” says Roposo’s Co-Founder and Marketing Head Avinash Saxena. The tech venture, based out of Gurgaon, has recently introduced new features on its social media app. Avinash adds, “Our effort is to make the fashion discovery process quite seamless and interesting. For the same, we regularly innovate and introduce new features on our app and website.”

Malaika shows off her metallic ensemble
Malaika Arora shows off her metallic ensemble on Roposo

The fashion discovery engine also has celebrities like fashion designer Masaba Gupta, sports icon Sania Mirza, and many popular fashion models and television actresses on the platform. Roposo’s Fashion Head Samarpita Dasgupta says, “Celebrity trends have always been a rage! We are happy to be the platform where fashion lovers take cues from Malaika’s metallic ensembles for a perfect cocktail evening, Sonakshi’s chic to an elegant range of off-shoulders, and Jacqueline’s love for monochromes, and discover their own unique style.”

Users can share selfies, photos, fashion videos, style inspirations, product reviews and DIYs on Roposo. The platform registered 1 million downloads within 4 months of launching its app in April 2015. Today, Roposo has more than 2 million users, and its subscriber base is increasing 4x every month.

Roposo is a fashion social network that helps women search and discover their unique style through trend stories, reviews, DIYs, and style inspirations. Users can shop new products and trends that are curated, personalized and updated every day from across 500 web stores and 5,000 brands. With more than 2 million active users and various celebrities on board, this user generated content platform is fast becoming India's most active social network. A brand of Relevant E-solutions headquartered in Gurgaon, Roposo is the brainchild of three IIT Delhi alumni, Mayank Bhangadia, Avinash Saxena and Kaushal Shubhank. For more information, visit http://www.roposo.com.