Indian Footwear Icon Bata Joins Angry Birds Frenzy with Rubber Thongs, Slippers, Eva (Injection) Range, School Shoes & Socks

Indian Bata Flip-Flop Featuring Angry BirdsNew Delhi, August 2012 (Washington Bangla Radio) India’s largest manufacturer and retailer of footwear, Bata India, adds another laurel to its name. Bata India introduces a new collection of Angry Birds merchandise, offering school shoes, casual shoes and accessories for children and teenagers. The design's created are trendy, comfortable and mix & match of various characters from the popular angry birds – red, blue, black, boomerang etc.

The collection is an assortment of rubber thongs, slippers, eva (Injection) range along with school shoes and socks for the age bracket of 2 years to teens. This range offers a colour splash in casual canvas shoes for kids 6 year olds onwards until teenagers. One can also look out for a funky choice of accessories as well as bags both casual and for school in the new range.

Commenting on the launch, Mr. Rajeev Gopalakrishnan, Group Managing Director, Bata India Limited said, “With this association, we look forward to further strengthen relations with our younger audience. With a variety of products for pre-teens and teens, we are very excited to launch the ‘Angry Birds collection’ that will make every purchase made by the customer worthwhile for them. With increasing popularity of Angry Birds amongst the youth, these attractive styles & designs are surely to entice the younger customers.”

Priced between Rs.299 to Rs. 999, the collection is available in bright and vibrant colours across at all Bata stores and online @ www.bata.in.

Dream Theatre, Rovio’s representation agency in India secured the Angry Birds Bata India partnership. Jiggy George, CEO and Founder, Dream Theatre, said, “We are thrilled and very proud of the Bata Angry Birds footwear range as it offers Angry Birds fans in India the best of both worlds,  authorized Angry Birds merchandise and the Bata product promise!"

Bata has been holding a unique place in the hearts of Indians for more than 75 years. Probably the only footwear brand that offers footwear and accessories for the entire family, Bata has redefined the modern footwear industry in India. It has established a leadership position in the industry and is the most trusted name in branded footwear.

Bata India is the largest footwear retailer in India, enjoying a large market share in the organized sector. It retails through over 1250 Bata Shoe Stores located in over 500 cities across India.

For more information on Bata India, please visit www.bata.in

Rovio is an industry-changing entertainment media company headquartered in Finland, and the creator of the globally successful Angry Birds franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release, and is now the number one paid app of all time. Following this success in mobile gaming, Angry Birds has expanded rapidly in entertainment, publishing, and licensing to become a beloved international brand. For more information, check www.rovio.com.