Fox Star Studio Making Debut in Indian Regional Tongues

Fox Star Studio Making Debut in Indian Regional Tongues

September 20, 2011 (Washington Bangla Radio / Pen Men at Work) : Already a big player in Bollywood what with films like ‘My Name is Khan,’ ‘Dum Maro Dum,’ and ‘Khichdi: the Movie’ under its belt, Hollywood studio Fox has started treading waters in India’s regional languages in an attempt to tap into more than $1 billion in annual revenues from new audiences.

Fox debuted in India’s southern film industry with the release of ‘Engeyum Eppothum,’ its first film in Tamil, a south Indian language spoken by 65 million people in the region.

Engeyum Eppothum (everywhere all the time) is a breezy romantic comedy, starring Anjali, Jai, Ananya and Sharvanand in the lead characters.

The film is released in over 130 screens in Tamil Nadu itself, and will capture the other major markets like Bangalore, Andhra Pradesh, New Delhi and key international markets in the following weeks.

Fox, owned by Rupert Murdoch’s News Corp. is not the first Hollywood giant in the race to tape India’s regional film industry though.

Walt Disney has already tasted waters by its first film ‘Anaganaga o Dheerudu, (once upon a warrior),’ in Telugu – a language spoken by 74 million Indians, mainly in the state of Andhra Pradesh.

Although, foreign studios are increasingly interested in co-production deals with southern Indian film-makers, the so-called Tollywood and Kollywood studios in Hyderabad and Madras, where Telugu and Tamil movies are produced, are resistant to the alliance as they don’t want to lose their monopoly in the region.

-- Washington Bangla Radio / Pen Men at Work