IRON MAN 2 DVD & BLU-RAY Release by Reliance BIG Home Video

The billionaire Super Hero in the iron suit is back in Marvel Studios' and Paramount Pictures' thrilling sensation IRON MAN 2, debuting on Blu-rayTM, DVD and limited Steel-Book edition on September 27, 2010. Packed with fantastic battles, stunning visual effects and an all-star cast, the new blockbuster adventure will be available to own as a two-disc Blu-rayTM, as a limited edition Steel-Book, a 2-DVD box-set including Iron Man 1 and as a single disc DVD.

Mumbai, Maharashtra, September 28, 2010 /Washington Bangla Radio - India PRwire/ -- The billionaire Super Hero in the iron suit is back in Marvel Studios' and Paramount Pictures' thrilling sensation IRON MAN 2, debuting on Blu-rayTM, DVD and limited Steel-Book edition on September 27, 2010. Packed with fantastic battles, stunning visual effects and an all-star cast, the new blockbuster adventure will be available to own as a two-disc Blu-rayTM, as a limited edition Steel-Book, a 2-DVD box-set including Iron Man 1 and as a single disc DVD.

In this highly-anticipated sequel, Robert Downey Jr. (Sherlock Holmes, Tropic Thunder) reprises his role as Tony Stark, a.k.a. Iron Man, in a thrill-a-minute story filled with explosive action, new suits and powerful new villains. The phenomenal cast includes Gwyneth Paltrow (Iron Man), Don Cheadle (Oceans series), Scarlett Johansson (He's Just Not That Into You) as the seductive Black Widow, Mickey Rourke (The Wrestler) as the vengeful Whiplash, as well as Sam Rockwell (Charlie's Angels) and Samuel L. Jackson (The Other Guys).

To date, with over $600 million at the worldwide box office, IRON MAN 2 has delighted audiences with its combination of high-intensity action, intelligence and humor. The 2 Disc Blu-rayTM comes fully loaded with immersive and interactive bonus materials including an in-depth, feature-length documentary on the making of the film, revealing featurettes on Nick Fury, Black Widow and War Machine, a look inside the creation of Stark Expo, deleted scenes and an exclusive peek inside the Marvel Super Hero Universe through the S.H.I.E.L.D. Data Vault.

The single-disc DVD includes the feature film with commentary by Jon Favreau. Sweta Agnihotri, Chief Operating Officer, Reliance BIG Home Video has to say, "The Iron Man franchise has set the gold standard for action and adventure films. Reliance Big Home Video is proud to release this sequel on DVD & Blu-rayTM, which will definitely appeal to the Indian audience."

To create excitement and euphoria in the market, a prebooking activity was undertaken for retail partners. Consumers prebooking the DVD or Blu-rayTM of Iron Man 2 received a free G.I.Joe DVD on the spot. This campaign was run in select 30 stores all across India. An online prebooking campaign was also be run by www.flipkart.com.

Iron Man 2 will also be promoted online on Facebook, Twitter, Orkut and Flickr with contests. The social networks will also create discussions on blogs post-release of the DVD. Retail branding at prominent locations in outlets all across will create buzz about the release. The release of this movie on BIG Home Video will also be promoted through radio partners via RJ mentions and contests.

Notes to Editor

About Reliance BIG Home Video

Reliance BIG Home Video has taken significant strides towards its objective of emerging as the dominant player in Indian Home Entertainment.

The company is also the exclusive licensee to 3 of Hollywood's prestigious studios Universal Pictures International BV, Warner Home Video, Paramount Home Entertainment Global & Dream Works Animation SKG, Inc. With its robust pan India distribution network, the company has ensured reach for the Bollywood and Hollywood products, not only in urban market but also mass markets.

Reliance BIG Home Video has launched iconic movies like Inglourious Basterds, Clash of the Titans, Shutter Island, Invictus, Up in the Air, The Blind Side, Harry Potter and the Half-Blood Prince, Sherlock Holmes, The Godfather Trilogy and The Hangover amongst others on Blu-rayTM, DVD and VCD formats. The company has released Hindi blockbusters such as 3 Idiots, Kites, Once Upon a Time in Mumbai, Lamhaa, My Name is Khan, Atithi Tum Kab Jaoge, Paa, Wake Up Sid, Jodhaa Akbar, Rock On!! & Ghajini on home video, besides prestigious regional titles like the Satyajit Ray collection.