‘Bajrangi Bhaijaan’, the First Bollywood film to associate with QuizUp

Mumbai, July 17, 2015 (Washington Bangla Radio): With ‘Bajrangi Bhaijaan’ set for release this Friday, Salman Khan fans have more reasons to rejoice! The makers have gone a step further and introduced a challenging experience this time. The world’s biggest trivia based social network - QuizUp has associated with ‘Bajrangi Bhaijaan’ to set up a dedicated section on the platform. This is the first time that a Bollywood movie has associated with QuizUp. As fans await the release, they can test their depth of fan-following.
They also get to know more about the film, its stars and other trivia by connecting with and challenging other fans globally. Through the entire campaign, the makers have been giving fans new ways to engage with them, from the teaser launch to contests for a special screening for fans to activities like QuizUp.

Sophisticated by design and powered with interesting game mechanics plus social features, QuizUp is a real-time trivia platform in which users compete against each other over an interest led topic. Boasting of 38 million plus users worldwide, the platform also allows users to connect with like-minded friends and strangers via shared interests.

Thor Fridriksson, CEO of QuizUp said, “We are delighted to be partnering with the makers of the most anticipated Bollywood movie of 2015. QuizUp has been on a mission to connect users globally through common interests, and we are sure that this film’s fans and QuizUp users globally would love this topic.”‘Bajrangi Bhaijaan’ is the first Bollywood film to feature on the platform.
Amar Butala, COO of Salman Khan Ventures said, “The primary essence of our campaign from the start has been our ‘Fans First’ approach. This has helped us give multiple ways to our fans to engage with us. Associating with Quiz Up takes us one step closer to knowing how much our fans have followed and loved our film.”