Submitted by WBRi Web Desk on Thu, 07/11/2013 - 03:44.
Priyanka Chopra has surpassed expectations once again and shot up to the No. 1 spot on the coveted and highly competitive iTunes India charts for her latest single “Exotic” within 2 days of its release!
Having achieved massive success with her debut international single “In My City” feat. Will.i.am last September, the actor and now singer has done it again garnering chart-topping success with her follow-up International single “Exotic” on a chart that’s primarily dominated by film-music.
Commenting on the success of her new single Priyanka Chopra said, “This is so overwhelming. I’m humbled and super excited. I’m so glad that my ‘desi’ experiment has been accepted and appreciated. I owe it all to my amazing fans who have been so supportive of my music foray. Thank you for making this happen.”
Speaking on this achievement Devraj Sanyal, Managing Director, Universal Music India and South Asia said,” The second single from Priyanka Chopra Exotic is a monster mash of two megastars Priyanka Chopra and Pitbull. For it to go to #1 on the iTunes charts within hours is an absolute indication of how loved and accepted Priyanka Chopra is in all markets. The day of the superstar of Indian origin is here."
This swift progression is the most rapid ascent to the #1 position until now for a single on these charts, more so for a non-film song where recognition favors music that is popularized through films.
The music video for “Exotic” is scheduled to launch this Friday, the 12th of July`13.
About Universal Music India:
Universal Music India Pvt. Ltd. (UMIPL) is a 100% subsidiary of the Universal Music Group.
UMIPL has an extremely rich Indian catalogue comprising songs from Classic Hindi and Regional Films, IndiPop, Bhangra, Ghazals and Devotional. It’s enviable catalogue includes artistes such as Asha Bhosle, Anup Jalota, Bombay Vikings, Jagjit Singh, JoSh, Malkit Singh, Pankaj Udhas, Panjabi MC, Raghav, Bohemia, Mohit Chouhan to name a few. UMIPL ‘film’ catalogue (the 2nd largest in India) spans music from blockbusters such as Sholay, Qurbani, Amar Akbar Anthony, Chori Chori Chupke Chupke, Devdas and Munnabhai MBBS amongst the numerous jewels which symbolize the musical journey from the 70’s to date. On the International music front, UMIPL are the clear market leaders with artistes such as Madonna, Jennifer Lopez, ABBA, Akon, Bon Jovi, Bryan Adams, The Black Eyed Peas, Enrique Iglesias, Eminem, Lady Gaga, Taylor Swift, Justin Bieber amongst host of other popular music icons and household names in India.