Bheja Fry 2 makes its trip to the online world

By Ekta Kumari

Mumbai, July 26, 2011 (Washington Bangla Radio) After the stupendous success of Bheja Fry 2, the film has now hit the YouTube. Shemaroo Entertainment releases the movie on Youtube’s paid service for the US audience. The original idiot enters the digital space and entertain the generation-next with its brilliant sense of humor. The popularity of Bharat Bhushan not only pulled the audience to the theatres but has made the character legendary in the world of comedy.  Now an early release of a movie of this grand size on YouTube will surely set new trends in the digital space in days to come.

The movie is available in HD version on the platform, which means there is better viewing experience with enhanced audio and video quality. Bheja Fry 2 is released on Bolly and Beyond (www.youtube.com/bollynbeyond), one of Shemaroo’s Channel on YouTube. The film is available on pay-per view model for $ 3.99 USD.

Jai Maroo, Director, Shemaroo Entertainment says “We strongly believe in the potential of the newer and emerging digital platforms like YouTube and IPTV. We are constantly adding well packaged content on these platforms which gives people a quality experience and attracts more viewers and usage. Bheja Fry 2 is our latest addition to the quality content on our channel.” He adds, "The short time line between theatrical release and release on YouTube will help fight piracy by giving the audience who aspire to enjoy the movie at home an official legal alternative."

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