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Stimulating the imaginative and curious aptitude in young minds POGO
announces a unique opportunity for kids to create a news story for
their favorite desi superhero, Chhota Bheem and win a chance to feature on the channel. From July 25 to September 2, POGO's 'Dholakpur Breaking News' contest
invites kids to send their innovative endings to a series of fun
situations and stories on Chhota Bheem. Six lucky winners will feature
on-air as POGO's special reporter with their winning 'Dholakpur Breaking News' story.
Editor's note: To watch live Indian TV channels online via broadband internet on your TV set or PC legally, click here >
Additionally, 30 runners up winners will be announced on POGO during the airing of Chhota Bheem (Monday-Friday) 6:00 PM. Over and above all runners up will also win I-pod shuffles every week.
Says Monica Tata, GM, Entertainment Networks, South Asia, Turner International India, "Young
minds are very imaginative, conjuring up stories all through the day.
As a leading network in kids' entertainment, we constantly encourage
their creativity in a fun, engaging manner and give it a platform. Dholakpur Breaking News
gives them an excellent reason to get imaginative and the motivation to
enter the world of their favourite hero Chhota Bheem on POGO is
To enter the contest, kids simply need to watch their favorite channel POGO every Monday to Friday from 6:00 PM for
a series of breaking news clips and suggest their end to the news story
by calling Dholakpur News Centre on 58888388 or by logging on to www.pogo.tv.
A strategic acquisition between POGO and Hyderabad based Green Gold studios - 'Chhota Bheem'
captured the hearts and minds of kids in the first year of its launch
in April 2006. Creating a rating hatrick, the show for three consecutive
years made POGO the No.1 channel with highest shares and viewer time
spent during Chhota Bheem airing (CS 4-14 All India). Inspired by the
legendary Bheem from the Mahabharata, Bheem stands for his strength and
integrity. This fictional take revolves around iconic Bheem, as a nine
year old brave and intelligent boy from an imaginary village Dholakpur,
who loves to eat and always offers a helping hand to his friends and
multi-genre channel created exclusively for kids in India, launched
successfully by Turner on January 1, 2004 and is distributed by Zee
Turner Ltd. POGO is available in over 24 million cable & satellite
homes. Within a few months of its launch, POGO became the second most
popular kids' entertainment channel in India, after Cartoon Network and
continues to maintain this position today.
www.pogo.tv is a hugely popular and highly interactive kids' website with exciting features/content such as Online Games, Exclusive applications, video-on-demand, message boards and mini-sites of popular shows on POGO. The website attracts over 212,000* unique visitors per month and each of them spend an average of 24* minutes on the website. (*Source: Omniture SiteCatalyst, February, 2011).