POGO Dholakpur Breaking News Contest to Showcase Children's Story Writing Skills on Chota Bheem

Chhota Bheem

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New Delhi, Delhi, July 25, 2011 (Washington Bangla Radio / India PRwire) Stimulating the imaginative and curious aptitude in young minds POGO announces a unique opportunity for kids to create a news story for their favorite desi superhero, Chhota Bheem and win a chance to feature on the channel. From July 25 to September 2, POGO's 'Dholakpur Breaking News' contest invites kids to send their innovative endings to a series of fun situations and stories on Chhota Bheem. Six lucky winners will feature on-air as POGO's special reporter with their winning 'Dholakpur Breaking News' story.

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Additionally, 30 runners up winners will be announced on POGO during the airing of Chhota Bheem (Monday-Friday) 6:00 PM. Over and above all runners up will also win I-pod shuffles every week.

Says Monica Tata, GM, Entertainment Networks, South Asia, Turner International India, "Young minds are very imaginative, conjuring up stories all through the day. As a leading network in kids' entertainment, we constantly encourage their creativity in a fun, engaging manner and give it a platform. Dholakpur Breaking News gives them an excellent reason to get imaginative and the motivation to enter the world of their favourite hero Chhota Bheem on POGO is unparalleled."

To enter the contest, kids simply need to watch their favorite channel POGO every Monday to Friday from 6:00 PM for a series of breaking news clips and suggest their end to the news story by calling Dholakpur News Centre on 58888388 or by logging on to www.pogo.tv.

A strategic acquisition between POGO and Hyderabad based Green Gold studios - 'Chhota Bheem' captured the hearts and minds of kids in the first year of its launch in April 2006. Creating a rating hatrick, the show for three consecutive years made POGO the No.1 channel with highest shares and viewer time spent during Chhota Bheem airing (CS 4-14 All India). Inspired by the legendary Bheem from the Mahabharata, Bheem stands for his strength and integrity. This fictional take revolves around iconic Bheem, as a nine year old brave and intelligent boy from an imaginary village Dholakpur, who loves to eat and always offers a helping hand to his friends and other villagers.

POGO, a multi-genre channel created exclusively for kids in India, launched successfully by Turner on January 1, 2004 and is distributed by Zee Turner Ltd. POGO is available in over 24 million cable & satellite homes. Within a few months of its launch, POGO became the second most popular kids' entertainment channel in India, after Cartoon Network and continues to maintain this position today.

www.pogo.tv is a hugely popular and highly interactive kids' website with exciting features/content such as Online Games, Exclusive applications, video-on-demand, message boards and mini-sites of popular shows on POGO. The website attracts over 212,000* unique visitors per month and each of them spend an average of 24* minutes on the website. (*Source: Omniture SiteCatalyst, February, 2011).

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