Real Image Media Technologies installs 4K systems for Wave Cinemas

Qube Cinema converts 28 screens to digital

Chennai, June 21,(Washington Bangla Radio): – Real Image Media Technologies Pvt Ltd is pleased to announce the successful installation of Qube Cinema 4K systems at 3 screens owned by Wave Cinemas. Through this new partnership with Wave Cinemas, 28 screens have been converted to digital with Qube Cinema. Wave Cinemas now boasts 10 E-cinema screens and 15 2K screens in addition to the 3 4K screens, across Noida, Rajouri Gardens, Moradabad, Ludhiana, Lucknow, Kaushambi and Haridwar. Among the 28 screens, 14 were converted to digital initially and the remainder screens were converted in phase two with the latest Qube Integrated Media Block (IMB) solution making 4K and High Frame Rate (HFR) playback possible.

“We are thrilled to be one of the first chains in India to install 4K projection systems, which are considered to be the highest level of cinema projection in the world. We are also very happy with the product stability and service support offered by Qube Cinema. We wanted a company with world-class expertise and the technical strength to take on the complete digitization for our cinema chain…Qube Cinema was the perfect partner,” said Yogesh Raizada, Corporate Head, Wave Cinemas.

Wave Cinemas chose Qube Cinema in 2010, for the latest DCI certified 2K standard equipment and projection system. In 2011, Wave Cinemas moved to Qube’s E-Cinema solutions and eventually in 2013, convinced of the quality, support and service provided by Qube Cinema, Wave Cinemas opted to equip all screens digitally.

While most cinemas today use digital projection technology with 2K digital projectors, 4K digital projection doubles those dimensions to exactly four times the count of 2K projection.From an audience perspective, 4K offers improved quality: unprecedented levels of resolution and contrast and, ultimately, a much more dynamic, engaging and immersive entertainment experience in a movie theatre. Top of the line Barco projectors guarantee razor-sharp images combined with consistent uniformity, rich contrast and vibrant, accurate colors.High frame rate (HFR) technology projects movies at a frame rate that is twice or higher of what’s seen in today’s cinemas. As a result, viewers see less flicker, motion blur and stuttered movement. The improvements to 3D movies are dramatic - creating ultra-realistic movie going experiences.

Both 4K and HFR are made possible by the IMB (Integrated Media block) installed in the projector. With an IMB, the content decryption now takes place inside the projector making piracy tougher. The new link between server and projector / IMB is not only more secure and reliable, but also faster.
“It is a privilege for us to extend our relationship with Wave Cinema with the new installations. We are very happy to note that there has been a tremendously positive response from audiences as well to these new projection systems. We hope to continue our association with Wave Cinemas, one of the most cinema premium chains in North India, for years to come.”, said Arvind Ranaganathan, CEO, Real Image.

About Real Image Media Technologies Pvt Ltd:

From its pioneering beginnings in 1986, Real Image has come a long way to become a renowned name in the global media technology arena, and a serious contender in the DCI standards compliant digital cinema market as well. With an ever expanding share of the market and recognized for its innovative products, Real Image has put India firmly on the world map of media technology. From the time of introducing India to the revolutions in sound, editing techniques and broadcast, to their very own, indigenously developed QUBE Digital Cinema, the company has been responsible for the complete reinvention of the way people work with, hear and view audio and video at the cinemas, globally, be it in 2D or 3D, 2K or 4K.

About Wave Cinemas:

One of the unique ventures of Wave Inc., is Wave Cinemas – the Group’s own Movie Theater with its pioneering adoption of international standards of equipment which has changed the way the nation watches movies.Traditional to Wave Cinemas, is the world-class Digital Sound, Audio and Projection systems, with seating ergonomically designed comfortably wider, having more leg-room than the present industry standards.With projection systems from Kinoton-Germany, Audio Systems from Martin Audio-UK, Screens from Harkness Hall-UK and Dolby Cinema Processors from USA, movie viewing at Wave Cinemas is definitely a distinctive experience for the populace.The Wave Cinemas at selected venues offer the star attraction and revolutionary concept - the ‘Platinum Lounge’ – a royal luxurious movie-viewing experience, which is conceptualized, designed, implemented and offered only by the "Wave Cinemas".