Eros licenses Vinod Chopra's '3 Idiots' and other films for broadcast on Sony television

May 22, 2010 (Washington Bangla Radio) It was announced today that Eros International acquired Vinod Chopra's 3 Idiots and other films as part of an overall strategic deal and concluded a television syndication deal that will allow Sony television to premiere Hindi cinema's biggest blockbuster of all time, '3 Idiots', for the first time. The network has acquired the satellite television rights for the next five years of this movie, produced by Vidhu Vinod Chopra and directed by Rajkumar Hirani.

'3 Idiots' stars Aamir Khan, R. Madhavan, Sharman Joshi, Kareena Kapoor, Omi Vaidya, Parikshit Sahni and Boman Irani. Upon release, the film broke all existing opening box office records in India and worldwide. The film was in released in over 2000 screens including 366 screens abroad. It was the highest-grossing film in its opening weekend in India and has the highest opening day collections for a Hindi film ever. '3 Idiots' has gone on to become the highest-grossing Hindi movie of all time in India. The film set a box office record for the Indian film industry, grossing over $100 million worldwide. The film also went on to win many awards, winning six Filmfare Awards including best film and best director, and ten Screen Awards.

Sneha Rajani, Executive Vice President & Business Head - MAX, said "Continuing with our long term relationship with Vinod Chopra as well as Eros International, this acquisition underlines the fact that we believe in bringing only the biggest and the best of entertainment to our viewers. With the acquisition of the '3 Idiots', the network today boasts of an enviable bank of blockbuster film titles. We are happy that we continue to provide our audiences with the best of films and wholesome entertainment".

Jyoti Deshpande, Group CEO & Managing Director of Eros International Plc said "Television syndication is an integral part of our business model and we are delighted to have concluded this very exciting deal. We are once again proud to be associated with Vinod Chopra, one of the very best producers Indian cinema has ever seen, and Sony with whom we enjoy a wonderful partnership built over many years. We simply had to be a part of history - 3 Idiots is the biggest blockbuster India has ever produced".


Enquiries:

Eros International:
Jamie Kirkwood, Head of Investor Relations & Special Projects  
T: +44 207 258 9906
E: Jamie.kirkwood@erosintl.com

Sterling Communications:
Natasha Mudhar, Managing Director
T:+44 207 801 0077
E: Natasha@sterlingmedia.com

Evolution Securities
Jeremy Ellis / Chris Clarke
T: 020 7071 4300

India
Adfactors PR
Mili Lalwani - mili.lalwani@adfactorspr.com / 09833452362  
Neha Goenka - neha.goenka@adfactorspr.com / 022 22813565

Eros International Media Limited
Amita Naidu - amita.naidu@erosintl.com / 09820438754

About Eros International plc

Eros International plc is an integrated player in the rapidly growing Indian media and entertainment sector, involved in the acquisition and distribution of filmed entertainment content across current and emerging formats including theatres, home entertainment, television and new media.

The Eros group has close to three decades of market experience in creating a global platform for Indian cinema. In 2006, Eros International plc became the first Indian media company to obtain a listing on the AIM Market ("AIM") of the London Stock Exchange. It operates worldwide with offices in India, the United Kingdom, USA, UAE, Singapore, Australia, Fiji and the Isle of Man. Its subsidiary in India, Eros International Media Limited ("EIML") has filed a Draft Red Herring Prospectus with the Securities and Exchange Board of India for an Initial Public Offering ("IPO").

For further information please visit: www.erosplc.com

Eros International Media Limited proposes, subject to receipt of requisite approvals, market conditions and other considerations, to make an initial public offer of its equity shares and has filed a Draft Red Herring Prospectus ("DRHP") with the Securities and Exchange Board of India ("SEBI"). The DRHP is available on the SEBI website at www.sebi.gov.in as well as on the websites of the book running lead managers at www.enam.com, www.kmcc.com, www.morganstanley.com/indiaofferdocuments and www.abnamro.co.in. Investors should note that investment in equity shares involves a high degree of risk and for details relating to the same, see the section titled "Risk Factors" of the DRHP.

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