May 3, 2010 (Washington Bangla Radio) DESI GIRL is a new Indian reality show on NDTV Imagine TV Channel. A bunch of hot Mumbai girls arrive in a rural village, bringing with them their urban air and fashion. The villagers think it quite possible the city girls will run back to their metropolis with black faces.
8 girls from Mumbai in one village in Punjab. One of the girls will win over the hearts of the villagers, earning the title of Desi Girl.
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The girls who are contesting for the title "Desi Girl" are Sambhavna, Ishita, Aushima, Rucha, Monica, Kashmera, Anmol and Roshni.
Watch the Desi Girl promo:
NDTV Imagine's Official Press Release on Mumbai, Thursday, April 15, 2010:
8 glamorous Mumbai girls…one real village in Punjab…and a mind blowing reality show! Kya Shehar Ki Ladkiyaan ban payengi Desi Kudiyaan?
Over the last year, Imagine has managed to shake up the reality TV space with its unique and path breaking reality shows like Swayamvar Season 1 & 2, Pati Patni aur Woh and Raaz Pichhle Janam ka. And now, Imagine presents another unique slice of 'real life' with its fun filled new reality show DESI GIRL. Two opposing world’s will collide as 8 Mumbai-bred, glamorous divas are transplanted into a real life village in Punjab, in the battle to be crowned the ultimate DESI GIRL. Not only will these divas have to adapt to village life but they will also have to compete with one another to win the hearts of the villagers. The villagers will ultimately decide which one of these city girls has it in her to be like them and win the title of Desi Girl.
The 8 glamorous faces are - Sambhavna Seth, Kashmera Shah, Roshni Chopra, Monica Bedi, Anmol Singh, Rucha Gujarati, Ishitta Arun & Aushima Sawhney.
The girls will stay with families from the village in their houses. In turn, each of the girls will undertake everyday tasks of the villagers such as milking cows, making cow dung cakes, cleaning the house, cooking food for the family and much more. The divas will need to prove the villagers that they are not just glamour and style but also have the ability to live and thrive in the ‘real’ India - that they have it in them to be a true Desi Girl.
Commenting on Imagine’s latest new show, Shailja Kejriwal – EVP Content, Imagine said, “This is the real deal! It's a show that takes you back to your roots, tapping into the traditions of rural life that exist even today! DESI GIRL will put these girls in situations they would have never faced before. It will be a test of their inner strength, patience, drive to succeed and above all else their never say die attitude. It promises to provide hugely enjoyable moments for television audiences!”
This one-of-its-kind concept is co-produced by BBC Worldwide Productions India, marking their second innings with Imagine after the stupendous success of Pati Patni Aur Woh.
Myleeta Aga, General Manager and Creative Head, BBC Worldwide Productions India adds, “DESI GIRL further strengthens our association with Imagine.
Following on from the immense success of Pati, Patni aur Woh, we look forward to building audience loyalty to our creative partnership and bringing innovative content to the market."
Which one of these provocative city-divas will be able to adapt to the life in the village and be crowned DESI GIRL? Stay tuned as DESI GIRL premieres soon this summer only on Imagine!
Turner General Entertainment Networks India Limited - TGEN - (a Time Warner Company) is the holding company of Hindi GEC - Imagine TV, World Cinema Channel - Lumiere Movies, Music Channel - Imagine Showbiz and Film Production House - Imagine Film Company. Successfully operating in the fiercely competitive Hindi GE space in India since it first launched on January 21, 2008, Imagine has carved an identity for itself with its unique, break-through reality programming and soul stirring dramas. Ramayan, Rakhi Ka Swayamvar, Bandini, Jyoti, Raaz Pichhle Janam Ka, Rahul Dulhaniya Le Jayega, Devi are some of the programs that have helped establish Imagine firmly in the market. The company’s other subsidiaries - ‘Lumiere Movies’, ‘Imagine Showbiz’ and ‘Imagine Film Company’ are in expansion mode, striving to create a strong presence in their unique space.