Actress Katrina Kaif Becomes India's Irresistible Chocolate Girl

Katrina Kaif, to an Indian Kashmiri Father and...

Katrina Kaif, to an Indian Kashmiri Father and British mother, at Feltham '07 (Photo credit: Wikipedia)

New Delhi, April 27, 2012 (Washington Bangla Radio / In the latest development, S K Industries- a leading player to offer services in food processing and beverages has signed Katrina Kaif as the brand ambassador to endorse their newly launched chocolate product called ‘Choc On’. Katrina Kaif will feature in all the brand communication across the media.

Speaking on the occasion,Mr. S. K Jain, Managing Director, S.K. Industriessaid “. We could not have founded a better choice than Katrina to endorse our product, since her star power brings perfect blend of beauty and poise to the brand- the irresistible. We are extremely happy to associate with her and we hope that the consumer will love our brand even more”

Highlighting the same Katrina Kaif said “Everyone loves chocolate and I am no exception. I am happy to endorse a chocolate brand. I think the product and the ad are both very well made and I hope viewers will enjoy the ad and the product."

Katrina will soon be seen with Choc On in an extensive all India multimedia campaign estimated at a marketing budget of Rs. 20 crore. A 30 second TVC created by Passion films and directed by the internationally renowned director Karina Tyra of Cutting Edge Pictures positions Choc on as the ultimate delight in chocolate with a tagline of ‘Khaas Mithaas’. The TVC will showcase Katrina adorning 3 different looks of a fairytale girl, Cinderella and Red Riding Hood. The plot of the TVC is the creation of a coexistent moment of reality and fantasy; depicting how Katrina witnesses a mystical tale of a fairytale like character bringing Choc On chocolate and giving it to another angelic character. The moment is extremely serene and special supporting the tagline of Choc On which is - "Khaas Mithaas".

As Ricky Singh, Producer, Passion Films highlights” The idea is to engulf the viewer into the ultimate temptation for chocolate. With Katrina as the brand ambassador, the thought is to showcase the magic of Choc On to make ‘Dreams meet Reality’. The effort is to present a small illustration of the experience that Choc On is irresistible.

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