Lots of changes are shaping up Bollywood for the better

Mumbai, May 29, 2011 (Washington Bangla Radio / Kreation Guru)  Model cum actress- Juhi Chawla who had made her debut twenty five years ago recently commended Bollywood on the positive changes that have come over its domain. Former Miss India and the current co-owner of the Kolkata Knight Riders carved a niche with “Sultant”. Thereafter there was no looking back “Qayamat Se Qayamat Tak” opposite the debutant Aamir Khan gave the chirpy actress the taste of her first commercial success.

Having been associated with successful flicks such as –“Ishq”, “Darr” and” Hum Hain Rahi Pyaar Ke”; the bubbly performer’s forte has always been her spontaneity and disarming smile. With marriage in 1998 to the leading entrepreneur Jay Mehta Juhi took a break from commercial entertainers to venture into its associated areas. In 2003 she featured in the critically lauded “3Deewarein”- an offbeat venture directed by Nagesh Kukunoor. Recently released “I Am” directed by Onir happens to be Juhi’s latest display on celluloid.

Following her marriage, she also made a foray into film production in league with Aziz Mirza and Bolly superstar SRK. Three of them as business partners launched the production house “Dreamz Unlimited”. The production house boasts of making classy films such as Asoka “Chalte Chalte” and “Fir bhi dil hain Hindustani.”Red Chilies Entertainment”- another production company is also co-owned by Shah Rukh Khan and Juhi Chawla.

Having been a part of Bollywood over two generations time, the actress could make a fitting comparison between the present scenario and that of her times when she ventured up the ladders of success.  In her opinion the glamour town has improved in respect of infrastructural facilities, technology and above all that of its working environment. Besides the palpable technological advancement script writers and directors are putting up an organized front with regard to preparation and other necessary planning. With the entire facet of film making taking a shift in perspective from traditional to modern there also has been a substantial rise in the number of women folk ( other than the actresses)  making it to film and its allied branches. While previously it was just the actresses and their mother’s; current scenario is marked by the appreciable presence of women in respect of directing and costume designing.

Juhi came up with an interestingly relevant observation that there has not been a marked improvement in terms of “content” and storyline. Though there are films resorting to offbeat tracks; the popularity of commercial flicks is undeniable. Besides the odd one or two which can be tagged as uniquely outstanding, majority of them are spicy entertainers with a set of clichéd package. The actress was also quick to point out that scripts lacking in substance and thematic content are tending towards glamour and unnecessary flaunting, with an object geared to profit making. But there are others with meaningful substance that do not make use of cheap gimmicks because at the end of the day audience is intelligent enough to distinguish between one with content and one’s without it.

In course of offering between her twin roles of actress and that of a producer, Juhi insisted that being an actress is always an easier option because producers and directors need to be on the tenterhooks in putting their resources together and in a proper scheme of things.