Mumbai, April 22, 2013 (Washington Bangla Radio): Crowds entered theatres across the city for a recent release, only to find a statue of a couple with a coat covering their heads, inside theatre screens.
With its release date just across the corner, T-Series & Vishesh Films musical drama - Aashiqui 2 took to an innovative promotion and marketing exercise that had audiences amused, as they entered auditoriums in Mumbai. Taking the film into screens a week before its release, statues of the signature Aashique pose were placed in over 10 theatres across the city.
Says a source, “While promotional kiosks and outdoors are limited to mere cutouts and standees…The makers of Aashiqui 2 wanted to reinforce the magic of the original and used it as a promotional activity….Creative statues of the lead pair under a coat were placed on certain seats inside the theatre screens much to everyone’s amusement…”
Directed by Mohit Suri,starring Aditya Roy Kapur and Shraddha Kapoor, T-Series & Vishesh Films musical drama Aashiqui 2 is scheduled to release 26th April 2013.