AASHIQUI 2: Couple Seen Romancing Under Raincoat in Audience Seats in Theaters

Lovers romance Aashiqui 2 style inside theaters in Mumbai

Couples romance Aashiqui 2 style inside theaters in Mumbai

Mumbai, April 22, 2013 (Washington Bangla Radio): Crowds entered theatres across the city for a recent release, only to find a statue of a couple with a coat covering their heads, inside theatre screens.

With its release date just across the corner, T-Series & Vishesh Films musical drama - Aashiqui 2 took to an innovative promotion and marketing exercise that had audiences amused, as they entered auditoriums in Mumbai. Taking the film into screens a week before its release, statues of the signature Aashique pose were placed in over 10 theatres across the city.

Says a source, “While promotional kiosks and outdoors are limited to mere cutouts and standees…The makers of Aashiqui 2 wanted to reinforce the magic of the original and used it as a promotional activity….Creative statues of the lead pair under a coat were placed on certain seats inside the theatre screens much to everyone’s amusement…”

Directed by Mohit Suri,starring Aditya Roy Kapur and Shraddha Kapoor, T-Series & Vishesh Films musical drama Aashiqui 2 is scheduled to release 26th April 2013.

Indian Couples romance Aashiqui 2 style inside theaters in Mumbai

Indian Lovers romance Aashiqui 2 style inside theaters in Mumbai




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