Sparks Fly as International and National Fashion Meet Tollywood Glitterati at Fireflies Kolkata

By Sayan Roy Chowdhury / WBRINN
newsdesk.kolkata@washingtonbanglaradio.com

Payal Sarkar at Bling stall
Actress Payel Sarkar at Bling stall

Kolkata, April 18, 2013 (Washington Bangla Radio): ‘FIREFLIES’, an organization that gives exposure to fresh aspiring talent in the world of creativity and also facilitates accessibility to established names in the field of fashion and lifestyle, presented its third edition of Kolkata's biggest Fashion & Lifestyle Exhibition at Hotel Taj Bengal In Kolkata

Nusrat Jahan at Shipra Karnani's Kinz stall
Bengali actress Nusrat Jahan (right) at Shipra Karnani's Kinz stall

This one-day event focused on the current status of trends featuring Designers from Will's & Lakme India Fashion Week and International Brands like Prada, Gucci, Miu Miu, Michael Kors, Marc Jacobs, Dior by Solo Mio Fendi, Tods and Ferragamo.

After the grand success of their last two Exhibitions, Fireflies readily showcased their 3rd edition today. At Fireflies one can surely expect to find something for oneself as there will be everything from ethnic Indian to international western, from smart casuals to trendy and chic to bridal, from prêt lines to couture, from accessories to garments, and from home decor to lifestyle products.

The exhibition was attended by various celebrities and many who’s who of the city. Some popular names among them included Rituparna Sengupta, Agnimitra Paul, Nusrat Jahan, Koneenica Banerjee, Payal Sarkar, Jessica Gomes Parijat Chakraborty, Abir Chatterjee, Bickram Ghosh, Rita Bhimani, Kishore Bhimani Gomes, Neena Saxer, Pranay Baidya,  Avishek Dutta, and Neeraj Surana.

Headed by four dynamic ladies Mrs. Priti Agarwal, Mrs. Sneha Tapadiya, Mrs. Saloni Bhalotia and Ms. Shillpi Goel FIREFLIES is a unique creative platform that is taking the fashion infrastructure of the city to a different height.

Rituparna Sengupta and Koneenica Banerjee at Jaya Mishra's stall
Rituparna Sengupta and Koneenica Banerjee at Jaya Mishra's stall

Fireflies showcased both local and international trends in the fashion and lifestyle industry. The event focused on the current status of trends and consumption of the existing market and general buyers.

Parijat Chakraborty at Belda's stall
Parijat Chakraborty at Belda's stall

Fireflies brings in the latest fashion for the upcoming festive and party season. Exhibitors participating in the event are bringing in their fashion and lifestyle offerings to mark their culture. The participants in this one-day event would showcase consumer and designer products ranging from both low budget to high budget  products all under one roof conceptualized for the upcoming season of festivity. Fireflies is a shopping extravaganza, with exclusive display of products which are not seen throughout the year.

Abir Chatterjee at Medhvani Khaitan's stall
Abir Chatterjee at Medhvani Khaitan's stall

The organizers, Mrs. Priti Agarwal and Mrs. Sneha Tapadiya told the media, “Fashion to us is P-Fashion as there is a lot of passion in fashion. So together, we are trying to create a niche in the world of fashion and lifestyle in our own little ways, to showcase the best of creation and ensure one with the best of the buy. We must say it’s an exciting opportunity to discover such an array of products under one roof and is certainly an event not to be missed.”

Bickram Ghosh and Agnimitra Paul
Bickram Ghosh and Agnimitra Paul

On this occasion, Mrs. Saloni Bhalotia and Ms. Shillpi Goel, two other organizers of the exhibition said, “The objective of this prestigious exhibition is to promote trade enhanced platform with skillful and aspiring professionals. Fireflies provides a perfect platform for the participants to get maximum exposure, as it is conceptualized keeping in mind the intensity of the business strategies and integration costs of the exhibitors. Our trade fair affirms the exhibitors to gain access with various sales channels and general consumers.”

Avishek Dutta
Designer Avishek Dutta

The event not only aims to give a boost to an ideal interactive platform for businessmen and entrepreneurs rather through the platform of this fair, the designers are given the opportunity to present their fashion collections and offers the end-consumer inspirational ideas combined with stunning lifestyle solutions. This multi-product exhibition includes an artistic & unique range of products, ethnic and fusion designer-wear, gift items, jewellery, linen, stationery, Ganeshas, Paintings, stained-glass, murals, handicrafts, artifacts, earthenware, wood carvings, curios, crystal, leather, jute, marble, ceramic and lots more.