By Faisal Saif
CHETNA PANDE & RUSLAAN MUMTAZ ON THE SET OF I DON'T LUV U
I DON'T LUV YOU HINDI MOVIE STILL
Mumbai, April 17, 2013 (Washington Bangla Radio): Following the on-going trend, the makers of I Don't Luv U had also featured a song with abusive words in their movie. The lyrics of producer Anil Kumar Sharma’s upcoming film I Don’t Luv U’s song ‘Ishq Ki Maa Ki’ which is sung by Mika Singh had to be changed after the Central Board of Film Certification (CBFC) raised objections to the lyrics. The song, which features in the movie's trailer, will now be called 'Ishq Ki Naa Ki'.
Associate Producer, Dr. Pallavi Mishra says, “We had to replace the word “Maa Ki” by “Naa Ki” in Mika’s song (Ishq ki maa ki….) in order to honor Censor’s verdict. Although the word was not used in bad sense, it was used only to add some fun element and show the frustration of youth against love. It is another way of saying ‘to hell with love’ and nothing serious.”
I Don’t Luv U focuses on the youth of today the fun loving and frivolous lot, who are extremely casual in their relationships and do not want to delve into the intricacies of true love, commitments and fidelity. It is a blend of light hearted witty moments as well as harsh unforeseen realities of life. The film is on the modern youth and how casually they tackle relationships, with the backdrop of an MMS scandal.
Watch: OFFICIAL FULL SONG "ISHQ KI MA KI" BY MIKA SINGH FROM UPCOMING MOVIE "I DONT LUV U" (You Tube)
The film stars Ruslaan Mumtaz and debutante Chetna Pande, Murli Sharma, Ravi Khemu and Ragesh Asthana in key roles. It is scheduled for Indian theatrical release on 17th May 2013.
Faisal Saif is co-editor of Global Movie Magazine and sub-editor of Youth Eye Magazine. A passionate Bollywood Feature News Writer and film critic, Saif is a regular contributor to Santabanta, Page 3 Bollywood, Orissa Diary, PardaPhash, NewsWala, The News Tribe, Bolega India and many more online and print journals. Saif lives in Mumbai and can be reached at thatfaisalsaif at gmail.