Indian Premier League: Nokia and Kolkata Knight Riders Unveil "KKR Tension Mat Le Yaar" Engagement Campaign

[D Shivakumar, MD and V P for Nokia India and Shahrukh Khan, Owner of Indian Premier League team Kolkata]
[D Shivakumar, MD and V P for Nokia India and Shahrukh Khan, Owner of Indian Premier League team Kolkata]
D Shivakumar, MD and V P for Nokia India and Shahrukh Khan, Owner of Indian Premier League team Kolkata

Kolkata, West Bengal, April 4, 2011 (Washington Bangla Radio / India PRwire) Gearing up for the fourth season of India's most extravagant cricketing bonanza - the Indian Premier League, Nokia India has announced the renewal of its association with the Kolkata Knight Riders for the 4th straight year. Nokia will continue as the principal sponsor of the KKR team.

As part of this association, Nokia India and the KKR team also announced a nationwide consumer campaign -- 'KKR Tension Mat Le Yaar'. The consumer engagement program, unveiled jointly by D. Shivakumar, VP and Managing Director, Nokia India and team owner Shahrukh Khan, is an innovative way to involve cricket enthusiasts and KKR fans across the country to be a part of the IPL cricket action.

'KKR Tension Mat Le Yaar' is a motivational consumer campaign that opens up an interactive engagement platform for KKR fans to interact with each other and their favourite team. The campaign will make extensive use of the digital and mobile mediums to enable KKR fans to interact and share their stress busting mantras with the KKR team on both, match and off-match days. In a bid to get Kolkata Knight Riders' motivation high, fans can either send in or post their stress busting ideas thereby helping the team stay calm, focused and motivated to win the title. Enhancing the interactive element, fans can view and vote for each other's stress busting ideas, enabling each other to win additional points that can subsequently be redeemed for prizes including Nokia / KKR merchandise, match tickets and last but not the least, the grand prize of meeting Shahrukh Khan.

Speaking on the occasion, D. Shivakumar, VP and Managing Director, Nokia India said, "Nokia has had a long and successful relationship with Shahrukh and his team, the Kolkata Knight Riders. We actively support Shahrukh, our brand ambassador, and KKR. We've gained a lot through this association with KKR which really connects well with cricket and bollywood fans across India. This is our fourth year of association. Every year we've had a new angle on the game and KKR, and this year promises another innovative campaign"

Commenting on the association with Nokia, Shahrukh Khan said, "Nokia and Kolkata Knight Riders are among the most visible brands at the Indian Premier League. We value our association with Nokia and I am very pleased that we have extended this relationship further. We start IPL season 4 with renewed optimism -- it's a new team and we intend put our best foot forward. I believe that the new IPL campaign -- 'KKR Tension Mat Le Yaar' -- will not only help the team stay focused and motivated, but will also bring the fans closer like never before."

The 'KKR Tension Mat Le Yaar' campaign will open for cricket fans from 5th April and will run through the entire season of the IPL.

Association for the last three IPL seasons. Nokia has been the presenting sponsor for KKR since IPL's inception in 2008. Nokia's association with KKR and IPL reinforces its commitment towards its youth audience by way of connecting them to their passion, in this case cricket which has a cult status across India's young audience.

At Nokia, we are committed to connecting people. We combine advanced technology with personalized services that enable people to stay close to what matters to them. Every day, more than 1.3 billion people connect to one another with a Nokia device - from mobile phones to advanced smartphones and high-performance mobile computers. Today, Nokia is integrating its devices with innovative services through Ovi (www.ovi.com), including music, maps, apps, email and more. Nokia's NAVTEQ is a leader in comprehensive digital mapping and navigation services, while Nokia Siemens Networks provides equipment, services and solutions for communications networks globally.

Kolkata Knight Riders is a unique collaboration between the business of entertainment and the business of sports, it is one of ten teams participating in the Indian Premier League and was created in 2008 as a joint venture between Shahrukh Khan, Jai Mehta and Juhi Chawla. With IPL 2008 being a thrilling first season Kolkata Knight Riders brand far exceeded expectations and established themselves as the "people's team". Kolkata Knight Riders is focused on the upcoming season and has many plans in place for both the team and the fans.

- India PR Wire