Bumboo (2012) Hindi Movie Reaches Out to Indian Mobile Users

New Delhi, March 26, 2012 – Vuclip, the world’s largest independent mobile video service company has announced that it will be promoting the forthcoming comic thriller, Bumboo, as the mobile partner for the movie. Vuclip will leverage its reach across over 10 million unique mobile users in India to promote the movie, besides cross promoting it on various social media channels.

A veteran theatre artist who has worked with the noted playwrights Pandit Satyadev Dubey and Mahesh Obhan, and acted in movies like Paa, Jagdish Rajpurohit will be making his Bollywood debut as the director & producer of the movie. Commenting on his partnership with Vuclip to promote the movie on India’s first independent mobile movie portal, Starlight Cinema, Mr. Rajpurohit said, “With India having the world’s second largest number of mobile users, the mobile phone offers the most personalized and cost effective platform to reach movie fans. We are convinced that this is the future of movie marketing. For selection of the mobile partner for Bumboo, Vuclip was the clear choice with its unparalleled reach in the mobile video space in India. We needed a contemporary medium to reach out to our viewers for our contemporary adaptation and Vuclip’s Starlight Cinema fit the bill perfectly. We can now reach millions of users in India not only on premium smartphones but also basic mobile handsets. For the first time, our fans are able to watch movie promos, trailers, star interviews, songs and other content of this dialogue-centric plot on the go, whenever and wherever they want.”

Adapted from the famous French movie L’emmerdeur by Francis Veber, Bumboo features Kavin Dave, Sanjay Mishra and Sudhir Pandey in crucial roles with debutante Mandy Takhar as the female lead. Produced by RCL Motion Pictures in association with TF1 International of France, the movie is a hilarious satire on various serious issues faced by people, cleverly narrated with great dialogue delivery and timely humor by the most seasoned actors in the industry. The movie is an exciting narrative of a contract killer Mangal Singh who is assigned to assassinate scamster Manu Gupta that leads to a series of dramatic incidents and an utter mayhem resulting in rib-tickling comedy. The movie hits the theatres on March 30, 2012.

As the mobile partner, Vuclip is promoting the movie across its mobile video platform to target more than 10 million mobile users in India. Users can access video clip links on the homepage of Starlight Cinema’s mobile interface, in the First Look section, and integrated campaigns on the Vuclip mobile video portal. Vuclip has also created a special playlist with video clips from Bumboo. It is also leveraging various social media channels such as Facebook and Twitter to spread the promo clips videos through mobile viral marketing.

Salman Hussain, Managing Director, Vuclip India, said “Ever since its launch in November last year, Starlight Cinema has registered a huge upswing in video views due to popular penchant of the country for movies, with as many as 1,90,000 video views per week. ‘Video snacking’ on mobile has become a great way of refreshing oneself anytime, anywhere. Increasingly, more & more people are turning to their mobile screens for their share of entertainment and to watch the latest videos on movies, songs, regional content, sports, news and other content. With Vuclip, they stand a better chance, since we offer real time transcoding capabilities that allow seamless video viewing across 5500 different mobile devices making it a far more wholesome experience.”




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