Love Will Hurt in Y-Films' LUV KA THE END (2011) Feat. Shraddha Kapoor - Hindi Movie Preview

[LOVE KA THE END Bollywood Film Poster - (C) Y-Films]

Calcutta, March 25, 2011 (Washington Bangla Radio) Continuing its trend of defining and breaking new genres, Yash Raj Films have launched a youth films studio – Y-Films - a dynamic, vibrant start-up at the intersection of films, creativity and youth culture that hopes to challenge the norm and detonate boundaries, according to a press release.

The films will be laser-focused on the universe of the young covering all genres – thrillers, comedies, chick-flicks, capers – with some really fresh music. It's an aggressive slate with the first film – Luv ka the End, an 'anti-rom-com' – gearing up for release on 6th May, 2011 starring Shraddha Kapoor and a fresh new cast, the release informs.

The film is directed by Bumpy and produced by Ashish Patil.

Indian Cinema lovers are eagerly waiting to watch Bollywood veteran Shakti Kapoor's beautiful daughter in the film.

True to their promise, Y-Films have started to release a series of innovative promotional videos for the film, featuring cartoon teddy-bear characters, on their You Tube channel. Watch one of these promos:

For more information, visit Y-Films.