Heart-to-Heart Chat with Bollywood Diva Lara Dutta

Mumbai, Maharashtra, March 22, 2011 (Washington Bangla Radio / India PRwire) Have you dreamt of getting closer to the silver screen and have a heart-to-heart chat with your favourite screen diva? With "StarTalk", a new offering from Vodafone and UTV, your dream can now be a reality. The sexy and talented Lara Dutta will be on voice chat to interact with her fans one-on-one.

Lara's charm and screen presence have garnered her fans across all age groups around the country. UTV & Vodafone give her fans a chance to speak with her in person. Lara will talk about her recently launched fitness DVD, her upcoming projects, her likes and much more. This is your chance to get to know Lara and have YOUR questions answered from the beautiful damsel herself.

Interactive, the digital arm of UTV, and Vodafone get your favourite celebrities up, close and personal to you through the "StarTalk" service. Lara Dutta will get chatty with her fans and will answer their questions on 23rd March, 2011 at 05:00 pm. You can now subscribe by dialing 54545 and ask Lara all that you have been craving to know about her.

About this initiative, Lara Dutta said, "I feel blessed to have a very interactive fan base. As actors, we are constantly in a place surrounded by people who just praise you; so it's lovely to be talking to your real fans who can give you a reality check. I enjoyed speaking to my fans the last time & I'm very excited to be doing this one more time. This is a very innovative platform and I'm looking forward to connecting with everyone and welcoming them into my world!"

Sameer Pitalwalla, Sr. Vice President- Interactive and Business Head Video Products, UTV said "Lara happens to be one of the top star attractions on UTV's voice blog service, a live chat is a natural extension to our service that allows her fans to now have a one-on-one interaction with her in real time. We couldn't be more excited on launching our service on Vodafone with Lara."

Kumar Ramanathan, Chief Marketing Officer, Vodafone Essar Ltd said, "At Vodafone, it's always been our constant endeavour to launch innovative products and offerings for our discerning customers. "StarTalk" is a unique service that will give our customers the advantage of connecting and communicating with their favourite stars on the move, thus re-iterating our brand promise."

Interactive, the digital vertical of UTV, which came into fold in May 2008, addresses the digital space across domains such as business, finance, entertainment (TV, films, music), gadgets and technology cutting across all demographics. Youth will always be the primary target for the company, where strategic focus lies on web-enabled PC and handheld devices. Sourcing out the best content consistently across categories, Interactive has been in the forefront of delivering a first-in-class digital media experience to an increasing technology-savvy audience.

Vodafone Essar is a member of the Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. The company now has operations across the country with over 130.92 million customers*. In a survey conducted by India's leading business weekly, Vodafone Essar was awarded 'Most Respected Company' in the Telecom Sector for 2010 and the 'Most Trusted Service Brand' in India for 2010, by a leading financial daily.

Vodafone is one of the world's largest mobile communications companies by revenue with approximately 358 million customers in its controlled and jointly controlled markets as at 31 December 2010. Vodafone currently has equity interests in over 30 countries across five continents and more than 40 partner networks worldwide. For more information, please visit www.vodafone.com

The Essar Group is a diversified business corporation with a balanced portfolio of assets in the manufacturing and services sectors of Steel, Energy, Power, Communications, Shipping Ports & Logistics, and Projects. Essar employs more than 50,000 people across offices in Asia, Africa, Europe and the Americas.

*Figures from Cellular Operators Association of India, February 28, 2011.

India PRwire