Toyota ETIOS in India: Steps Taken to Reduce Waiting Period

Bangalore, March 8, 2011 (Washington Bangla Radio / OPENPRESS) TKM today announced that it is taking active steps to bring down the waiting period for the Etios to half of the current situation.

This will be realized through various steps including starting of second shift production, changes to takt time (production time per vehicle), production enhancement and postponement of the launch of Hatchback - Etios Liva from April to June - all reflecting the increasing demand for the Etios. Further details will be announced shortly.

Commenting on the steps, TKM Managing Director, Hiroshi Nakagawa said: “We are thankful for the positive consumer response to the Etios and for the resulting demand. Our customer-first philosophy means that we put the customers' needs ahead of everything else - it is this philosophy that has always helped Toyota manufacture quality products and maximize customer satisfaction.”

Addressing customers, TKM Deputy Managing Director - Marketing, Sandeep Singh, said: “We thank our customers for the response we have received for the Etios and also for the patience shown through the waiting period. We would also like to sincerely apologize, to people eagerly awaiting the Hatchbck - Etios Liva, for the postponement of the launch. We will do everything we can to limit inconvenience caused to our customers.
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Overview of TKM
Company name -- Toyota Kirloskar Motor Private Limited
Managing Director -- President: Hiroshi Nakagawa (TMC)
Established -- October 1997 (start of production: December 1999)
Location --Suburb of Bangalore, Karnataka State
Products -- Corolla Altis, Innova and Fortuner manufactured in India. Camry, Prado, Land Cruiser and Prius imported as CBUs.
Annual production capacity -- Approx. 80,000 units
Equity participation -- TMC: 89%, Kirloskar group: 11%
Number of employees -- Approx. 4,650 (as of end of 2010)
Land area -- Aprox. 432 acres (approx.1,700,000 m2)
Building area -- 74,000 m2

Overview of TKM 2nd Plant
Location -- On the site of Toyota Kirloskar Motor Private Limited (on the outskirts of Bangalore, Karnataka State)
Products -- Etios Sedan and Hatchback Etios Liva (will go on sale in April 2011)
Start of production -- December 2010
Annual production capacity -- 70,000 units.
Visit for details .

- theopenpress