Bigg Toss cricket based reality show on India TV to be available on mobile via Shemaroo Entertainment

Now Catch the queen of reality shows Rakhi Sawant and the much talked Veena Mallik on your Mobile Screen.

Mumbai, 03 March 2011 (Washington Bangla Radio) Shemaroo Entertainment Private Limited, a prominent player in the MVAS industry, acquires the exclusive Mobile Rights of Bigg Toss, a Cricket based Reality Show on India TV. The deal will allow the consumers to avail the show through live streaming, video downloads, get voice alerts, participate through contests, get exciting caller tunes, hear voice chats of the participants including the sensational Veena Mallik and the queen of reality shows Rakhi Sawant and many more. They can catch the two beauties along with other participants discussing various aspects of the games and the players in their well-known outspoken style.

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Innovatively packaged content and products from the show will be available to 2G consumers across operators. On 3G, the content and products will be exclusively offered to TATA Docomo’s 3G subscribers.

Through such tie-ups, Shemaroo not only adds to its library but is constantly expanding the opportunities of consumer engagement at different levels. With growing popularity of reality shows, such content on mobile phones is sure to drive consumers to download tid-bits of the show on their handsets. Shemaroo’s innovation on digital media will not only give reality shows an interactive platform but a whole new trend will soon emerge that will give a new experience  to consumers. Positioning itself among the top few aggregators of the country, the company is ready to lead the VAS revolution in India and give ‘entertainment on digital media’, a new dimension.

Jai Maroo, Director, Shemaroo Entertainment Pvt. Ltd. shares his thoughts on the acquisition, “Our constant effort is to offer our consumers entertainment with innovation. Hence we keep constantly working towards designing new products and are willing to take risks. Through Bigg Toss we want to reach the consumers with juicy content around their favourite sport – Cricket coming straight from the mouth of their favourite stars on their mobile screen. We are all geared to serve the consumers according to their specific needs. In fact, with the quantum of work we are doing in New Media Segment, the segment will be a key growth driver for Shemaroo in the coming years.”

Shemaroo bets high on Digital Media. Being one of the early entrants in the segment, the company has built an enviable infrastructure to deliver content on various new media platforms like mobile, internet and IPTV among others. Shemaroo is counted among the biggest content houses in the country with 2000 plus titles in its library which are now being leveraged on all digital mediums. The company has tied up with several content providers and built up a library that has a variety of film and non-film content in different languages.

Gauging by the growing demand of entertainment on digital platforms the company has also come up with specially packaged products for different platforms. For instance it has come up with 15 minute movies, video clips teaching yoga/workout, short scenes from movies, songs and many more for mobiles phones. Similarly on YouTube, Shemaroo is the one of the preferred content partners and has several channels like Shilpa’s Yoga, Bolly Googly, Shemaroo Telugu and Filmi Gaane and many others to suit different tastes and lifestyles. Other than short scenes from films, songs and other videos, the company has lately been uploading full movies to be enjoyed by movie buffs.

Bigg Toss is a reality show to be featured live on India TV during Prime Time i.e. between 8 pm to 9 pm. This is a unique property for this world cup and has already completed 12 Episodes. Bigg Toss has 14 celebrities in a house discussing the cricket world cup and carrying on various tasks assigned to them. Many of the participants are previous Bigg Boss participants and have great following. The participants of Bigg Toss include Veena Malik, Rakhi Sawant, Sylvie, Sakshi Bhayana, Simran, Amrita Dhawan, Shankar Sahni, Pop Singer, Ashok Masti, Vijay Jolly, Yograj Singh, Zahid Nigam, Swami Arvind Mukesh Sharma and Shalu Arora.

For the last four decades, Shemaroo Entertainment Pvt. Ltd. has been at the forefront of the infinitely exciting Indian entertainment industry. It has gradually emerged as one of the largest Filmed Entertainment “Content House” in the country with activities ranging from Aggregation, Distribution, Production and Post Production. The state-of-the-art Post-production facilities along with in-depth expertise serve as a one shop-stop for digital post-production services for the entertainment industry. Shemaroo is amongst the top source of filmed content for the leading Broadcast Channels.

Shemaroo is also one of the pioneering companies in New Media sphere and is actively involved in leveraging emerging technologies like the Broadband, Internet, IPTV and Mobile among others. With its partnership with giants like British Telecom in UK, and all the major telecoms in India, Shemaroo is at the forefront of the digital age.