A Promo A Day Takes You to Highway

Mumbai, India, February 19, 2014 (Washington Bangla Radio): In one of the most unique and interesting marketing initiatives to promote a movie, one new dialogue promo of Imtiaz Ali's Highway will be released every day of this release week. The promos, based on actual film footage and dialogues, will give a better insight into the world of the film which stars Randeep Hooda and Alia Bhatt  taking a journey across six states of India.

After the Highway Diaries, which took the viewers to all those brilliant locations the film was shot at, and the song promos and music video, which took A.R. Rahman's energetic and soulful soundtrack to the world, these key dialogue promos will pull everyone into the plot of the movie.

These promos are available on the film's YouTube channel www.youtube.com/HighwayTheFilm . Here are the links to some of them released so far.

Highway - RELEASING 21ST FEB, 2014 - 15.02.2014, Patakha Guddi ( AR Rahman video)

Highway - RELEASING 21ST FEB, 2014 - 16.02.2014 15 Sec

Highway - RELEASING 21ST FEB, 2014 - 17.02.2014 20 Sec

Highway, produced by Window Seat Films and presented by Sajid Nadiadwala, will be released worldwide by UTV Motion Pictures on February 21. The music of the film is available on T-Series.

Highway will release worldwide on 21st February, 2014