India's 'Mobile First' Movie Campaign for YOUNGISTAAN by Aflatun

Mumbai, February 10, 2014 (Washiongton Bangla Radio): Movie Marketing is in a bit of a flux and social media and Digital media buying is not really driving ‘Ticket Sales’ any more. You need to be Direct to Customers and that requires you to OWN the database and have Analytics at another level, Digital cannot be ‘by the way’, it has to be the FIRST or at max SECOND Screen to drive engagement and ROI.

This is where Dark Horse Network Media and 4nought4 have decided to come together and in the spirit of co-creation they have launched a Digital Movie Marketing entity Aflatun, not only to explore but also establish themselves as the pioneers in this digital space. Aflatun – is a way to get to a customer on a personal handheld device”, says Naman (CEO – 4nought4)

Aflatun has just launched a one of a kind mobile social app for Pooja Films and MSM’s upcoming film ‘YOUNGISTAAN’ starring Jackky Bhagnani and Neha Sharma.

The dna of Aflatun is built on innovation and putting the customer first, “Aflatun- is an attempt to go beyond the current solution’s in digital movie marketing”, says Namrata Singh (CEO – Dark Horse Network Media)

Aflatun offerings are divided into 2 parts, Marketing and Monetization. The plan is to be the most viable and effective Digital Movie Marketing and Celebrity management solution with clients spread across Bollywood, Hollywood, Alternate and Regional Cinema for Aflatun.