Kingfisher ULTRA Announces The Launch of Kingfisher Ultra Bengal Fashion Week

Kolkata, February 10th, 2014 (Washington Bangla Radio): The Emperor of Good Times, Kingfisher ULTRA announced the launch of the ‘Kingfisher ULTRA Bengal Fashion Week’ at a press meet held at The Park hotel today. Kingfisher Ultra Bengal Fashion Week is scheduled to be held from Feb 21st to 23rd2014 and promises to bring the best of glamour and style.

The highlight of the afternoon was the presence of the brand ambassadors – Kolkata’s very own actors Mimoh Chakraborthy and Sonalli Sehgal. Ace designers Mona Pali, Agni Mitra Paul, Jaya Mishra and Jyoti Sachdeva were also present as they welcomed the biggest fashion week in Kolkata.

Over 12 designers, including leading Indian designers Manoviraj Khosla, Rocky S, Mona Pali, Jattinn Kochhar and many more will be showcasing their designs at the three dayfashion extravaganza. The Fashion Week will exhibit diverse fashion trends from across the country with its elaborate and intricate designs and colors of the season.

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As part of this edition’s Bengal Fashion Week, Kingfisher ULTRA has announced a unique consumer engagement initiative which will give one lucky consumer a once-in-a-lifetime chance to walk the ramp for one of the designers at the show.  The contest #KFUltraShowStopper is routed through social media and can be accessed on Kingfisher’s Twitter and Instagram page. More details are available on www.twitter.com/kingfisherworld.com

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Speaking on the occasion, Gurpreet Singh, Assistant Vice President, Marketing, United Breweries Limited said, “Kolkata is a key market for the Ultra and to be associated with Kingfisher Ultra Bengal International Fashion Week as the title sponsor highlights and further strengthens the brand’s fashion positioning. We aim to make it the most opulent fashion shows witnessed in the state, while providing a great platform to the designers across the country.As we make our debut with this edition, we anticipate great enthusiasm from the fashion aficionados of Kolkata”.

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Gaurav Sharma, Director, Storm Fashions Company said, “This is our first foray in Kolkata and we are thrilled to be part of the Kingfisher Ultra Bengal Fashion Week. We intend to position this as an annual calendar event in the fashion map of Eastern India”.

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Renowned as the original ethical beauty brand, The Body Shop is the official make up partner for the Kingfisher Ultra Bengal Fashion Week. Speaking about the tie-up, Savita Dhami- Marketing Head - The Body Shop India says ‘We are happy to be associated with Bengal Fashion Week, as this event gives us an opportunity to showcase our creativity in makeup artistry, techniques and our incredible makeup range. We are excited and privileged to have the opportunity to work with some of the best designers in the fashion industry. Participating in such a platform will also help us reach out to a wider audience and make the brand presence even stronger.”

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About Kingfisher ULTRA:

Kingfisher ULTRA, the Emperor of Good Times was launched in September 2009. A high end brand from the house of United Breweries, ULTRA assures consumers the best quality, taste and the most differentiated experience across every touch point. Kingfisher ULTRA is made from the finest imported malts and hops which has a distinctive taste. The packaging is unique with an embossed flint bottle, ring pull crown, gold metalized neck and front label.

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The brand has based its activations on prominent genres like fashion and music. Apart from these, Kingfisher ULTRA has also launched various other activations and promotions across all points of sale which have been met with positive response amongst its consumers. It is a beer for the classy, modern, urban, confident, independent and self-assured consumer. It is for those who want the best and deserve the best. It is currently available in all major cities of the country.