Travel companies initiates aggressive marketing campaigns for summer holidays

By Divya Khare

Sanjeev Gupta, MD, Global AdvertisersMumbai, February 25, 2013 (Washington Bangla Radio): Growing inspiration and increasing disposable income have given rise to outbound tourism of India. An estimated 50 million Indians are set to travel overseas by 2020. The wide spread market of discerning Indian travelers have caught the attention of several international tourism boards, cruises, airlines and allied services. Therefore, to grab the interest of Indian travelers this summer, tourism companies are aggressively promoting their destination and services in India via outdoor advertising.

India’s premier outdoor adverting agency, Global Advertisers has recently provided hoardings for an OOH campaigns of Australia.Com, Star Cruises and Maldives Airlines. These campaigns have largely used hoardings across Mumbai. With an aim to create awareness about their destinations, activities and itinerary, the team at Global Advertisers has pinned down large size billboards at  specific locations in Mumbai.Heavy traffuc junctions, corporate areas, western express highway (Mumbai), populated residential areas are some of the hot spots for these campaign.

Sanjeev Gupta, MD, Global Advertisers says that “We are delighted to see the response from these campaigns for our clients. Promoting international destination in Indian requires deep understanding of Indian travelers and their mind set. Therefore, we painstakingly researched on the locations, size of the hoardings, angles and their positioning for our clients.”