International Hair Color Brand Holds Fashion Show in Kolkata

Model on Ramp at Fashion Show in Kolkata

Model on Ramp at Fashion Show in Kolkata

Kolkata, Feb 1, 2013 (Washington Bangla Radio) Schwarzkopf professional, a notable name in the field of hair color brands in India organized an fashion event on the 29th of January at hotel ITC Sonar in Kolkata to kick start their biggest initiative of the year 2013- “Project Centum”. This project was launched with a daylong event held at the ITC Sonar hotel. With the help of this seminar, the company also highlighted their plans of expanding business across over hundred cities in India.

Model on Ramp at Fashion Show in Kolkata

Model on Ramp at Fashion Show in Kolkata

The seminar was led by National Technical Head, Mr. Najeeb Ur Rehman and a team of expert hair stylists from Schwarzkopf Professional.

The hair stylists highlighted the usage of the products manufactured by this company and also its effects. Mr. Najeeb Ur Rehman showcased the new range of Naturally made hair colors, called ‘Essensity’ which claimed to be designed as per the necessity of  the customers. The main benefit of the colors is that it is made from natural products and do not have ammonia, paraffin, silicone or formaldehyde products.

He also highlighted the fact since knowledge is power, with this project the company will try to offer education and guidance to the hair dressers. They are also going to be taught how to keep updated with the newest trends.

The hair stylists not only gave information on the products but also worked their magic on some models. The hair of the models were styled and colored and they walked on the ramp to demonstrate the art of the hair stylists. The models at the show mainly wore black outfits to complement the red hair highlights done on their hair.

This helped to bring out a contrasting look. The only male model in the fashion show looked stylish with his back-brushed hair and also had red streaks of hair in between. The black suit perfectly complimented his red streaks. Layered cut with bangs on the upper head was the hair style of two of the female models.

Their hair was curled and the bangs were aptly colored. This made them look trendy and fashionable. One model had her long shoulder length locks colored in burgundy and the bangs were also colored in the same color.

The only female model wearing fuchisia colored outfit had her hair cut in layers and short bangs in the front. Her hair was also curled from the back. This helped in highlighting her hair and the colors done by the hair stylist. The hair styles of the models and the color showed that the hair products will give a great look to your hair.

The hair stylists also came up with advice about the usage of the colors for the best result. They highlighted that the ‘Essensity’ range of products includes a color range, a repairing range and a moisturizing range.

Najeeb Ur Rehman, National Technical Head, Shwarzkopf Professionals demonstarting the new product ESSENSITY
Najeeb Ur Rehman, National Technical Head, Shwarzkopf Professionals demonstarting the new product ESSENSITY

Commenting on the launch of this project after the ramp walk, Mr. Murali Sundar, General Manager, UKP, Henkel Beauty Care said, “It is very essential to expand the market and help the fraternity to grow and give quality service to the customers. This will lead to greater customer satisfaction.”

Model on Ramp at Fashion Show in Kolkata

Model on Ramp at Fashion Show in Kolkata

The Essensity range of hair products from Schwarzkopf Professional also has a trade scheme which was introduced in the course of the seminar. Many salon owners were present and many of them were first timers to such a seminar. 

Model on Ramp at Fashion Show in Kolkata

Model Preparing to Walk Ramp at Fashion Show in Kolkata

- Reporting by Priyanka Dutta (newsdesk.kolkata@washingtonbanglaradio.com)