Disney India Launches Disney XD in Bengali and Five Other Indian Languages, Targets Stronger Regional Penetration

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New Delhi, Jan 31, 2012 (Washington Bangla Radio / Free-Press-Release.com) After garnering leadership status in the South, Disney XD, the quintessential action, adventure and comedy destination for boys is ready to capture attention of newer markets with the launch two new language feeds. Starting January 26, 2012, viewers from across the country will enjoy episodes of their favourite shows Phineas and Ferb, Ryukendo and Kick Buttowski in their preferred language only on Disney XD from Monday to Friday between 6 pm - 8 pm. With this launch, the channel will now be available in an unprecedented six languages – English, Hindi, Marathi, Bengali, Tamil and Telugu.

Natasha Malhotra, VP and GM, Walt Disney Television International India, said, "Disney XD speaks to boys 6-14, while including girls, and delivers exciting stories around adventure, action, comedy while reflecting core Disney brand values of accomplishment, and heroism. Disney XD has a unique content mix of live-action and animated programming hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. We are excited about expanding its reach by making it the first channel in the genre to be available in 6 languages. We are very proud of its success and will continue to build on it as we deliver great fun-filled, action-packed entertainment that is engaging and locally relevant.”

The AWESOME content will include episodes of popular action adventure show “Ryukendo”, “Phineas and Ferb” which features two stepbrothers and their beyond-the-impossible adventures in their backyard and the Suburban Daredevil “Kick Buttowski”.

“Disney XD enjoys loyalty and following from boys driven by Disney original animation shows such as Kick Buttowski: Suburban Daredevil and Marvel, the quintessential boy brand. These are wonderful examples of Disney’s on-going focus on creating great new properties with clearly defined character profiles and story patterns to position the channel as top of mind for boys,” she adds.

Kick Buttowski is an extraordinary kid living in the world's most ordinary town. He rebels against the mundane and strives to make every moment just a little more awesome. Determined to become the world's greatest daredevil, Kick knows that when life throws him an obstacle, his only choice is to jump it!

Step-brothers, Phineas and Ferb take their dreams to extremes by building a gigantic roller coaster in their backyard, among other escapades. They always end up cramping the style of their teenage sister, Candice, who attempts to rat them out to their mom, only she's somehow left with no evidence to bust her brothers. Meanwhile, the family's simple-minded pet platypus, Perry, leads a double life as a secret agent and faces off with the evil Dr. Doofenshmirtz in each episode.

Don’t miss out on the exciting programming line-up featuring episodes of Ryukendo, Phineas and Ferb and Kick Buttowski in your very own local language. Tune in to Disney XD, starting January 26, 2012 on Monday to Friday between 6 pm - 8 pm.


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