Harry Potter Mania Grows, With Nearly 500 Showtimes Already Sold Out on Fandango
(Los Angeles, July 9, 2009) -- Fandango, the
nation’s leading moviegoer destination, reports that nearly 500 showtimes of Harry
Potter and the Half-Blood Prince (opening next Tuesday night at midnight)
are sold out across the country.
The sixth Harry Potter movie currently represents:
•Fandango’s fastest-selling title of the year;
•65% of daily ticket sales on Fandango (followed by Bruno, which opens
tomorrow and accounts for 19% of ticket sales);
•The biggest Harry Potter film yet for the company, at this point in
the film’s sales cycle; the sixth Potter is selling twice the amount of
tickets that the fifth Harry Potter movie sold at the same point on
Fandango.
According to an ongoing survey of Fandango moviegoers planning to see the movie:
•82% have viewed Half-Blood Prince trailers or clips online.
•52% said they found the story’s darker elements most appealing, while 15%
picked the romance and 9% picked the comic, lighter elements.
•48% selected Emma Watson as the Potter lead actor most likely to
become a major movie star in the next five years; while only 9% picked Rupert
Grint and 43% picked Daniel Radcliffe.
•47% of parents say they’re more comfortable letting their children see the
latest Harry Potter movie due to its PG rating (the last two Potter
movies were rated PG-13).
“There’s considerably more interest in the Half-Blood Prince because
of pent-up anticipation from moviegoers originally expecting to see it last
November,” says Rick Butler, Chief Operating Officer of Fandango. “Fans have
been literally waiting two years for this installment."
As a bonus, every Harry Potter advance ticket buyer on Fandango will
receive a free music download of the song Friends and Love, from the
film’s soundtrack. Details of the promotion are available at www.fandango.com/promo/harrypotter.
Potter fans can also visit the Fandango Summer Movie Guide to view photos
of Harry, Ron and Hermione through the ages in a special Harry Potter
Retrospective. The gallery can be viewed at http://summermovies.fandango.com/2009/toplists/.?wssac=123&wssaffid=11882
About Fandango
One of the Web’s top movie and entertainment destinations, Fandango sells
tickets to more than 16,000 screens. Fandango entertains and informs consumers
with reviews, commentary and trailers, and offers the ability to quickly select
a film, plan where and when to see it, and conveniently buy tickets in advance.
Fandango is available at www.fandango.com, 1-800-FANDANGO and via your wireless
mobile device at mobile.fandango.com. Fandango is a unit of Comcast Interactive
Media.

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