Top 10 participants of Max Sananda tilottama 2014 unveiled

Kolkata, January 24, 2015 (Washington Bangla Radio):Kickstarting the year’s most awaited fashion event, the Top 10 participants of Max Sananda Tilottama were unveiled. The beauties were seen dazzling in both ethnic and western wear from Max’s exclusiveSpring’15 collection at a glittering fashion capsule held at City Centre Mall, Rajarhat. The 10 finalists will now be competing in the grand finalewhich is scheduled to take place next month to win the crown.

Cheered on by their families & friends, the girls charmed the audience with their style & confidence in Max’s trendy avatars. The highlight of the evening was an exclusive preview of the brand’s stunning Spring’15collection which boasts of a sensuous combination of exotic colors, prints and flattering silhouettes which are as fresh as the aura of spring. Complimenting every aspect of a fashionista’s dynamic lifestyle, the latest collection features the season’s hottest trends across clothing, accessories and footwear.

                                                                      Models at the fashion show


The spring fashion for women this season is all about water-color motifs, floral and experimental prints against vibrant tones adding a refreshing spin to women’s western and ethnic wear. The woman who is always on-the-go can complete the look with fluted skirt and shrug created with both style and practicality in mind. While the ‘Urban Nomad’range features fit and flare silhouettes in free-spirited bohemian prints, the ‘Tropical Paradise’ celebrates Spring with vibrant hues, animal prints and foliage patterns. The Tavisha Spring collection consists of prints, patterns inspired by Turkish, Mughal and Egyptian art, reflecting the royal style of that era.

Giving an opportunity for consumers to partake in the fashion extravaganza, the participants were chosen via registrations held at the city’s Max stores. Participants were also picked from across 35 colleges in and around Kolkata. A total of 1500 applications were received out of which the ten best were chosen.

Rajib Mukherjee, GM Operations, MAX, said, “Our association with SanandaTilottama reinforces our endeavor to foster talent in the field of fashion. As the title sponsors, we have scaled up our partnership this year and intend to take the property to an all new level. Max aims at making fashion accessible to all, be it offering the most stylish merchandise at great prices or providing a platform for them to flaunt their style. I wish all the contestants the very best of luck.”

Over the years the pageant has taken center stage as a launch pad for aspiring, beautiful and talented young Bengali women perfectly showcasing the beauty and talent of the city. Some of the previous pageant winners include Bipasha Basu, Celina Jaitley and KoenaMitra. This pageant is aimed at recognizing the raw talent in aspiring young talent and grooming them into poised and confident models at par with their international counterparts. The finalists who walked the ramp today comprised of 10 such young ladies who have the charisma and attitude to make it big.