By Sonam Budha
Mumbai, Jan 30, 2013 (Washingtton Bangla Radio) Bollywood superstar actress and 2101/DesiHits!/Interscope recording artist Priyanka Chopra today unveiled her debut international music video of her hit single ‘In My city’ featuring will.i.am and produced by RedOne and Brian Kennedy. The video made its world wide premiere at the Reliance Digital Store in Mumbai.
Directed by the award winning music video, advertising, and feature film director, Joseph Kahn, the ‘In My City’ video captures the essence of the song in a contemporary manner, showcasing how technology has made the world such a small place. Richard ‘Richy’ Jackson joined hands with Priyanka to create some unique choreography that captures some the vibrant dance moves from India.
The video, featuring will.i.am and directed by Joseph Khan makes its worldwide debut in India
Speaking at the world premiere of the music video, Priyanka Chopra said, “I’m nervous and I’m excited… this is another first for me… my first ever music video. We’ve tried to capture the essence of the song… which essentially is welcoming people into each others world. I was very keen to add some Indian elements into the video… from the styling right down to the ‘thumkas’. I had a great team involved in creating this video and I’m very excited to share it with the world!”
Adds Devraj Sanyal, Managing Director, Universal Music India & SAARC,"Priyanka's debut international single "In My City" has broken all records in India becoming the fastest as well as the highest selling `single' ever in India. With the release of the video now, which is absolutely stunning and showcases Priyanka on par with any other global pop superstars, we are confident of another huge spike in sales for the single both physical as well as digital. The video will be backed once again by our creative marketing campaigns that will ensure visibility of the top order to make it one of the `most viewed' videos of 2013 while at the same time paving the way for follow-up singles and then of course Priyanka's highly anticipated debut International album!
Priyanka has joined hands with Reliance Digital has partnered with Priyanka to create a unique event, where all Reliance Digital stores will showcase the video across all its stores across the country.
On the occasion of the launch says Reliance Digital, "Reliance Digital is extremely happy to have Priyanka Chopra back, spreading happiness among her innumerable fans and our customers & patrons alike. We congratulate Priyanka on the huge success achieved by her single and video, and hope to continue having her with us in our mission of spreading happiness to one & all".
In My City continue to make waves across India and the world, steadily climbing charts in markets as diverse as Sweden and Canada. The single was also nominated by the World Music Awards -A multi ethnic platform it's the biggest platform for world music, under the -Best Debut and Best Song categories.