Mumbai, Jan 22, 2013 (Washington Bangla Radio) One of Bollywood's biggest trailer launches of all time, Balaji Motion Pictures unveiled the first look promo of their ambitious gangster entertainer, Shootout at Wadala,in a first-of-its-kind orchestrated launch which took place simultaneously across 5 cities in the country, touted to be Bollywood’s most expensive till date.
A live shootout scene played out in front of an unaware audience, wherein a petrol blast took place in a car kept as a prop in the cordoned area. Soon after a live gang-war with stuntmen entertained audiences leading to the entry of each of the stars of the film.
Talking about the launch, comments producer Ekta Kapoor, “Shootout at Wadala is one of this year's biggest cinematic extravaganzas. We are doing the biggest and first ever 5-city simultaneous launch of the film's keenly awaited trailer. Anil ji (Kapoor) and I visited Delhi while the rest of the cast took care of Mumbai, Hyderabad, Ahmedabad and Lucknow!"
Said director Sanjay Gupta, “ I suggested the wild idea to launch the trailer simultaneously across multiple cities with a massive event around each. Trust Ekta to make it happen. When the marketing team said they were actually doing it I was blown away. Takes guts and a lot of conviction to pull off some thing of this scale.”
Said John Abraham aka Manya Surve who launched the trailer in Mumbai, " My director Sanjay Gupta and I unveiled the first look trailer in Mumbai in a live larger-than-life event ...This is the first time that a launch is done on such a vast scale and I can't wait to see how the audiences enjoy it.”
Said Sonu Sood aka Dawood who launched the trailer in Hyderabad, “I think the launch is a great platform especially since it happened simultaneously across 5 different cities with my co-stars -I’m excited to blend my local audience and Bollywood audiences across the country since Hyderabad is my original work ground".
Said Tusshar Kapoor who launched the trailer in Ahmedabad, “SAW is special not just because it's the prequel to my own film SAL, but because it's a story that appeals to me immensely & I play a character I've put my heart n soul into! Going to Ahmedabad for the 1st trailer launch marked the beginning of an exciting journey promoting a very ambitious film for the entire SAW team! The launch in 5 cities was a novel, extensive approach towards hammering the impact of the highly energetic theatrical trailer of the 1st prequel of Indian cinema!”.
Adds Tanuj Garg,CEO Balaji Motion Pictures , “We've always mounted every film communication big and innovatively and believe that to be of importance. The trailer launch plan for Shootout At Wadala is yet another instance of our belief."
Shootout At Wadala stars Anil Kapoor, John Abraham, Kangana Ranaut, Manoj Bajpai, Tusshar, Sonu Sood, Mahesh Manjrekar, Ronit Roy, Siddhant Kapoor and a host of others. It releases worldwide on May 1.
Watch the trailer.