Daler Mehndi’s son Sardar Hero Gurdeep debuts in Bollywood Movie ‘Meri Shadi Karwao’ Promoted widely through an OOH Campaign
Mumbai, 2 January, 2012 (Washington Bangla Radio) The famous pop singer Daler Mehndi’s son Gurdeep Mehndi is all set to begin his career in bollywood with a movie ‘Meri Shaadi Karwao’. The movie is schedule to release on 4th January, 2013.
Gurdeep is the first ‘Sardar hero (turbaned hero)’of bollywood, acting as an obedient boy in a sweet romantic comedy movie- Meri Shaadi Karwao.
The heroine of the film is debutant actress Radhika Vaid from New Zealand.
The Hindi / Punjabi movie revolves around the story of a chacha (Manoj Pahwa), a bachelor and his bhatija (Gurdeep).
The director is Syed Noor and the film features songs by Daler Mehndi, Gurdeep Mehndi, Harjeet Mehndi and Kishan Pal. The film is produced by Daler Mehndi.
Global Advertisers, India’s premier OOH Company has been assigned the duty of outdoor promotion of the movie pan India.
The agency has mainly deployed large format displays at strategic locations in and around Mumbai to maximize impact and exposure.
Sanjeev Gupta, MD, Global Advertisers (picture at right), said, “The ooh campaign has been executed on various OOH platforms including: pole kiosks, bus media and hoardings. We wish them the very best and hope that the movie is a terrific success at the box-office.”
Here are some more pictures of the outdoor campaign.