Woodland Big Switch 3- Life without daddy ka paisa Launched on India UTV Bindass TV Channel

English: Indian Film Director Rohit Shetty at ...

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Mumbai, Dec 25, 2011 (Washington Bangla Radio / Free-Press-Release.com) UTV Bindass launches "Woodland Big Switch 3- Life without daddy ka paisa!!" With ace-director Rohit Shetty as the “Godfather” whose aim is to reform the lives of 8 spoilt brats.

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From living a life of having everything on a platter; to toiling hard to earn money for survival, meet 8 such rich, spoilt brats who have agreed to make a switch .These 8 brats have been living a luxurious life and for them life is a perpetual party where everyone is invited… courtesy “ Daddy Ka Paisa” !! Their parents are now demanding them to earn their luxuries and understand the hard work that goes behind living the life they are. UTV Bindass gives these 8 youngsters a chance of a lifetime to reform themselves and make themselves worthy of the luxuries, as they get ready for Woodland Big Switch 3 - Life without daddy ka paisa!!

Parents of these 8 ultra rich, super spoilt brats have decided to grant their kids, their next ‘Big Wish’, if and only if they manage to survive the next 20 Days on season 3 of Big Switch. This show is a complete role reversal for the brats/ contestants as they have always lived a luxurious life and now will experience life from the other side as they embark on a journey to reform themselves.

Helping them in this reformation task is none other the ace-director Rohit Shetty. After delivering three back-to-back comedy blockbusters and more recently having delivered an out and out action flick with the immensely successful Singham. Rohit has witnessed his share of struggle and made it big all by himself in an industry that thrives on connections. He will now don the role of a “God father” aka judge on Big Switch 3 as he goes about supervising these 8 brats learning the ropes of a more meaningful life.

“Coming from a middle class family with middle class values, I have never been a rich spoilt brat, so I know the kind of effort that goes into to making it big without daddy ka paisa. Therefore it will be interesting to judge the struggle that these 8 young brats will go through especially when all of them are rebellious to the core. I am aptly being called the “Godfather” as I will do more than just judging these 8 individuals. My aim is bring about a reformation in their outlook towards life. I am looking forward to a power packed season of Big Switch 3” said Rohit Shetty on being the judge aka Godfather for the season 3 of Big Switch.

Giving Rohit company will be the gorgeous, Natasha Suri ,a former Miss India and an accomplished model and VJ with UTV Bindass. She is someone who epitomizes what sheer hard work and determination can get you and is here to take 8 brats in Big Switch 3.

“I have been a part of Big Switch season one as a contestant, where we helped reform lives of our slum buddies, I plan on bringing the same learning on the table as the host of the Big Switch 3 and guide these guys accordingly. Ofcourse, it is an overwhelming feeling to come back on Big Switch as a host this time, I am sure the theme this season will appeal to the audiences the same way the previous 2 seasons have”, said Natasha Suri as the host of Big Switch 3.

With self made personalities like Judge Rohit Shetty and host Natasha Suri, the 8 brats will have to put in that extra effort to please these self achievers.

Commenting on Big Switch season 3 format, Keith Alphonso, Business Head, UTV Bindass says, “The Bindass Big Switch format is a path breaking concept with a very purposive goal. We bring to life a unique experience of change - a change in perception, in experience of transition and a chance at reformation. With its one-of-a-kind twist Big Switch 3 will bring alive the spirit of youth and unearth the ‘can-do-will-do’ in all of us.

Mr Harkirat Singh, Managing Director, Woodland said, ‘We are delighted to associate with UTV Bindass again. The synergies of both Woodland and UTV blend perfectly with each other giving us the correct platform to showcase our products through its youth oriented shows. Our association with UTV started three years back with Dadagiri. “He further added “The Big Switch is an innovative concept that is hugely relevant to modern day Indian society. Youngsters are encouraged to take control and achieve things which is the philosophy Woodland endorses. Thus, it is a perfect fit with our brand. We are sure the show will be much appreciated and become popular with the youth which is exactly our target segment".

The contestants would have to survive 20 grueling days in a penthouse and would be responsible for running errands and doing household work and even earn a living by doing various tasks. They will also have to undergo role reversal in terms of their jobs to get a taste of how it feels to be on the other side of things including menial and detestable jobs. The weakest contestant at the end of every task would be duly eliminated.

These brats who are used to spending up to Rs.20,000 on make-up in a month, and even have personal bodyguards back home, get ready to witness the ultimate reformation only on Big Switch season 3..!!

Woodland Big switch season 3 will premiere on Sunday, 25th of December 2011 at 7pm only on UTV BINDASS.

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