Nisha Rawal Brings Santa Early to Over 100 Underprivileged Mumbai Kids

Nisha Rawal with kids at the Vatsalya Foundation
Nisha Rawal with kids at the Vatsalya Foundation

Mumbai, Dec 4 (Washington Bangla Radio / ITAI DOSHIN Media) Indian actress, model and singer Nisha Rawal recently released a video song aptly titled “Choti si Asha” covering A R Rahman's classic ‘Dil Hai Chota Sa’ from the landmark Hindi film ‘Roja’. Thanking Rahman for his beautiful song, she said "Through this song I really want to make an appeal to my industry peers, colleagues, friends and family to come forth and participate in this journey to help fulfill a Choti Si Asha."

Nisha Rawal

Having a soft corner for the underprivileged children, this was one way she created awareness about the children of The Vatsalya Foundation. Her stride to amass support for these brave-hearts did not stop at just awareness. She embarked on a fund-raising mission with the support of crowd-funding platform Ketto. With 10 days to go for the deadline, the fund has already crossed a handsome target of Rs 1,00,000.

The music video was shot at and featured kids from The Vatsalya Foundation. It was directed by television star and Nisha’s Husband Karan Mehra. Extending support to this noble cause, legendary choreographer Terence Lewis also appeared in the video and was seen doing a lot of masti with the children. Renowned singer and producer duo Meet Bros helped bring this soulful song together with their experience and guidance.

Talking about the success of the campaign, “My whole idea about the Ketto campaign was that funds are important but awareness is more important. We wanted more and more people to know about the hardships of these children. Thus the song. I am already pursuing music as a vocation and I felt featuring Vatsalya in my second cover song will give exposure to the work and efforts put in by the foundation. I am glad that we achieved the target and there is some more time to go.”

Nisha's first video song was Karan Mehra directed medley of "Tu Bin Bataye" (Rang De Basanti) & YELLOW (Coldplay) to Imagine (Lennon).

Watch: Choti Si Asha Revisted - Nisha Rawal Cover Song

Talking about the success of the fund raiser, actor and Ketto co-founder of  Kunal Kapoor said, “Nisha's fund raiser on Ketto has been a phenomenal success. We reached our goal well ahead of time and over shot the target too. I was personally kicked about this fundraiser because it was not just about getting the money, Nisha got the children involved in the venture by featuring them in the video. It gave them a huge exposure and something beyond their daily rut. We at Ketto also believe in creating a positive environment, while fund raising for a CSR activity. The efficacy of crowd funding is to really reach out to the masses with a case that people can relate to and also keep your targets wise and in-sync with the space.”

The funds amassed from Ketto will be used towards buying clothing and shoes, as kids would like shirts, trousers, T- shirts and track pants, something many of us might take for granted. At least a hundred children will be taken care of by these generous donations.