Whistling Woods International launches It’s Public Service Advertising Division With A 1-Min Film on Women Empowerment

Mumbai, December 19, 2013 (Washington Bangla Radio): In June 2013, the students of Whistling Woods International celebrated 100 years of Indian cinema through film screenings, free workshops and masterclasses. At the closing ceremony through Shabana Azmi alumni Ketan Rana was comissioned Rs. 5 lacs to direct a film on Women Empowerment.

Ketan who is a Direction Alumni of Whistling Woods gave a heart felt speech on receiving this award  and said “On December 16th when the country was shaken after the terrible incident of the Nirbhaya rape case everyone was debating whether the rapist should be hanged or imprisoned till death; I couldn’t help but think of how we can prevent this from happening again?! So as a filmmaker I decided to make a film which focused on the root cause. I am thankful to my alma mater WWI for helping me with this mission”.

Produced by Whistling Woods International and mentored by Kiran Deohans and with the support of Ram Sampat, Sukant Panigrahy, Neeta Lulla and Mukta Arts Limited he was able to produce a film that takes responsibility of bringing back the fearless attitude of several Nirbhayas and mirror harsh reality in a thought provoking way.

Usually in India, Public Service Ad-Films are dull and preachy and they do not connect or even attract the viewer’s attention.

Meghna Ghai Puri, President, Whistling Woods International said, “I am extremely proud of Ketan to have had a thought to create a campaign on women empowerment. Films are the most powerful medium to get across to society and I am positive that ads such as these will change the perspective towards Public Service Ads”.


Ketan Rana, Alumni & Director said “It happens very rarely to a film maker when he doesn’t find a story but the story finds him. This is one of those stories. As the saying goes ‘eyes are windows to the soul’ similarly I feel ‘male gaze mirrors morality of a society’. I decided to share this thought through a public service film. Whistling Woods supported me with nurturing the thought and providing the best of facilities and technicians, without which my vision would be incomplete”.