Power Rangers Samurai Merchandise Launched in India

Power Rangers Samurai

Power Rangers Samurai (Photo credit: Wikipedia)

Dream Theatre, the Brand management and licensing enterprise based in Mumbai is all set to launch a merchandise range based on the action–adventure series Power Rangers Samurai in India. The long-time running hit show owned by Saban Brands is telecast on both Nickelodeon and Sonic and enjoys a big fan following.

The new Power Rangers Samurai collection targeted at audiences between ages 4 – 14 years, ranges from Toys, Apparel, Footwear and Publishing to Sporting goods like Skateboards and Cycles.  The price range of Back to school supplies is Rs. 150 – Rs. 350; School Bags are available between Rs. 500 – Rs. 1500, Sporting Goods are priced between Rs. 900 – Rs. 2500 and the toys range is available from Rs. 300 upwards. The publishing program includes story and activity books, priced between Rs. 250 – Rs. 450. The Kids’ apparel range is priced between Rs. 499 – Rs. 649 and will be complimented by an exciting footwear collection priced between Rs. 299 – Rs 749.

A glimpse of the collection:

Water Bottles - Back To School
School can now be much more fun with kids carrying their favourite Super heros in the form of Water Bottles.
Available in 800+ stores
Price Range: Rs. 150 to 350

Lunch Box - Back To School
Lunch was never so exciting. Take breaks with your favourite characters from Power Rangers
Available in 800+ stores
Price Range: Rs. 150 to 350

Skateboards - Sporting Goods
Now you can also play with the Power Rangers.
Skate on the fabulaous collection of Scateboards designed especially for kids.
Available in approximately 125+ stores
Price Range: Rs. 900-2500

Scooterettes - Sporting Goods
Playing has now become much more exciting with Power Ranger Scooterettes. Now have loads of fun rides with friends and enjoy every bit of the excitement.
Available in approximately 125+ stores
Price Range: Rs. 900-2500

The collection will be available at 800 plus outlets across India which includes stand-alone stores and large format stores like Lifestyle, Shoppers Stop, Hypercity, Pantaloon, Central, Crossword, Landmark and Hamleys amongst others.

Commenting on the launch, Mr. Jiggy George, Founder and CEO, Dream Theatre Pvt. Ltd., says, “The Power Rangers franchise is the first boy action brand that has stayed alive and resonant for nearly two decades. Dream Theatre is excited to deliver excitement to the fans in India with a slew of authentic Power Rangers Samurai merchandise. With apparel, footwear, toys, publishing, bicycles, school supplies and stationery products all set to launch, new episodes on both Nickelodeon and Sonic, the franchise promises to go from strength to strength”.

The Power Rangers franchise launched in 1993 with “Mighty Morphin Power Rangers” and is entering its 20th anniversary year in 2013. Dream Theatre is the agency appointed by Saban Brands and represents Power Rangers Samurai in India for Licensing and Merchandising.

This November, Dream Theatre Pvt Ltd is all set to be part of Saban’s ‘power’ful reach and success. Power Rangers airs Monday – Friday at 7.00pm on Sonic and 4.00pm Saturday - Sunday on Nickelodeon.

Produced by Saban Brands LLC and Power Rangers Productions Ltd., the long-running hit kids’ TV phenomenon, which debuted in 1993, is helmed by Haim Saban, who created and produced the original “Mighty Morphin Power Rangers” series. Power Rangers Samurai is also Executive Produced by Jonathan Tzachor (from the original series).  Following its introduction in 1993, Power Rangers quickly became the most watched children’s television program in the United States.  Emphasizing the importance of teamwork, responsibility and helping others, the series follows the adventures of a group of ordinary young people who “morph” into superheroes. Seen in more than 60 countries and translated into numerous languages, Power Rangers rose to rank as the #1 boys brand in the world from 1993-97, based on toy sales and television ratings.  To date, Power Rangers licensed products and promotions have generated well over $5 billion in retail sales worldwide.  For more information go to www.powerrangers.com

Formed in 2010 as a subsidiary of Saban Capital, Saban Brands (SB) was established to acquire and develop a world-class portfolio of properties and capitalize on the company’s experience, track record and capabilities in growing and monetizing consumer brands.  SB applies a strategic transmedia management approach to enhancing and extending its brands in markets worldwide and to consumers of all ages.  The company provides full service management, marketing, promotion and strategic business development for its intellectual properties including comprehensive strategies unique to each brand, trademark and copyright management and enforcement, creative design, retail development, direct-to-consumer initiatives and specialized property extensions. SB is led by a superior management team with decades of experience in licensing, marketing and finance. Visit www.sabanbrands.com

Dream Theatre is an Entertainment Company that uses the power of licensing to create content, build new brands, and represent companies on syndication, licensing and merchandising thereby creating delightful experiences for its audience.

Dream Theatre represents Warner Bros. Consumer Products for core portfolios of Promotional Licensing, Food and Beverages and Personal Care; In addition, for all licensing categories and portfolios,  Dream Theatre represents Rovio for Angry Birds, DreamWorks Animation, World Wrestling Entertainment, Saban Brands for Power Rangers Samurai, Sanrio for Mr. Men and Little Miss and the Discovery Enterprises portfolio for Animal Planet, Discovery Channel, Discovery Expedition, LA Ink, Miami Ink and American Chopper.