Deepika Padukone riding high in ad world as face of the free-spirited modern woman
Mumbai, Dec 3, 2012 (Washington Bangla Radio) Deepika Padukone seems to be riding high on success, quite literally. She had been offered to be the ambassador of top automobile brand. Deepika had bagged the ad immediately after Cocktail's release, as the company was impressed with her performance as the audacious Veronica in the film.
After seeing Deepika's brilliant performance in Cocktail, the owners of the brand thought she will be the perfect face for endorsing the brand as she so successfully played the character of a free spirit who lives life on her own terms. Deepika's performance was liked by audiences immensely which made the brand owners even keener on having Deepika as their endorser.
Deepika's spokesperson told us, "When the brand shared their research, we were also pleasantly surprised with the results. It only goes to show that everyone has loved her performance in Cocktail and has identified with the character."
A source reveals, "Deepika has signed the deal for a huge amount. The owners of the brand thought that she would be the perfect face as she so successfully played the character of a free-spirited girl, who lives life on her own terms."
Sources also reveal that Deepika’s association with the brand has helped the brand sales to raise upto 20%. The source points out that the hike in the brand's sales figures is a huge deal for both the actor and the brand. In fact, we're told that it's rare to see sales go up like this in such a short period of time.
Looks like Deepika’s become favorite in ad world with her rising of mass appeal!