The 10th India International Mega Trade Fair, Kolkata: Bringing Business Closer

December 22, 2011 (Washington Bangla Radio / Penning Creations): From December 15th to 25th Science City Auditorium grounds, Kolkata will be busy welcoming some of the most recognizable names in the business fraternity with the 10th India International Mega Trade Fair kicking off amidst much fan fare.

The guests of honor, Mr. Partho Chaterjee, (West Bengal State Commerce and Industry Minister) and the deputy high commissioner of Bangladesh, Md. Mustafizur Rahman, saw the IIMTF through its inaugural program, in the presence of the representatives from the participating countries - Pakistan, Turkey, Egypt, Kenya, Ghana and Myanmar, to name a few. The country in focus is Pakistan, while Bangladesh will partner the event with India.

Supposedly the largest trade fair of its kind in Asia, the IIMTF, Kolkata, will feature separate air conditioned stands with displays from various industrial segments such as Electronics & Electricals, Furniture, Lifestyle, Food & Beverages, home décor & home appliances and much more.

Realizing the importance of homemakers and kids in influencing buying decisions, steps have also been taken to draw them in huge numbers and keep them entertained throughout. A Mega Chef Contest and a Mega Drawing Competition is expected to serve this purpose satisfactorily. To be stretched across two weekends, the India International Mega Trade Fair, Kolkata, is also expecting to pull in the working professionals, who would otherwise find it extremely difficult to attend the fair.

The Mega Trade Fair sure promises to give more than just a preview into the developments that have touched the respective sectors - reflected through the vast display of products, taking up almost 600 stalls in all!. A pretty good footfall is also expected and ensured through the intelligent marketing and promotion campaigns undertaken by the participating organizations. An official statement by a member of the co organizing company, G S Marketing Associates, even pointed out to the extraordinary response the trade fair has received so far.

Besides, such trade fairs also prove to be quite beneficial from the perspective of improving the economic condition of the hosting city, even if it’s temporary. The India International Mega Trade Fair, for instance, will provide such an opportunity for at least 7000 local people.

Behind any event’s success is its regional government’s enthusiastic support, and it’s no different in case of the India International Mega Trade Fair, Kolkata. The West Bengal State Government has played an impressive role in giving a tangible structure to the trade fair’s blueprints. In fact, the main organizers, Bengal Chamber of Commerce, were all praises for the government’s encouraging stance on this.

To be visited by a large number of manufactures and suppliers, the IIMTF will also serve as a platform for enhancing the business networking opportunities for the participating organizations. Whether the aim is to expand business across borders or go for segment growth, trade fairs are known for their ability to catalyze the process. And, this one is no different either. With a good 7 lakhs of attendees expected to crowd the show grounds, the exhibitors can definitely expect to get the maximum of visual mileage among their prospective customers.

Here is a picture gallery from the Trade Fair.

10th India International Mega Trade Fair Kolkata 2012 @ Science City Calcutta

10th India International Mega Trade Fair Kolkata 2012 @ Science City Calcutta

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