Unlikely Super Hero Animated Film "Super K" Released Free Online in India

Mumbai, Maharashtra, December 5, 2011 (Washington Bangla Radio / India PRwire) Shemaroo Entertainment set a new trend in Indian Animation Industry, by releasing Super K exclusively on Yahoo! Movieplex. Thus making Super K, first animated film to be released on online platform and to support this revolutionary idea, Parle G joins forces as the Main Sponsor of the film - a perfect brand that has recognition in the market as well as connectivity with children.

The film is about a very unlikely Super hero called "Super K." Unlike most superheroes, who are born, he is created. But a goof up causes Super K to turn out to be a freak, unable to control his powers. Eventually he learns to focus and along with his friends, defeats the evil forces. The movie has a great message for all today's kids who are trying to survive in this competitive world. There is a super hero in each and every child if they only learn to focus on their own special ability. This forms the central theme of the Parle G-Super K co-branded TVCs shown on popular kids channels, which have been appreciated by children and parents alike.

The Parle G - "G Maane Genius" campaign has a very good brand fit with the film. In addition, the extensive online marketing and social media networking undertaken by the film's producers provided the perfect platform for Parle G to connect with the end audiences too. Other innovative marketing efforts such as game apps and Facebook contests allowed both the brands to connect and engage the same TG that their products share.

Mayank Shah, Group Product Manager - Parle G, Parle Products Pvt. Ltd. said, "Parle G is proud to take a pioneering step as the principal brand partner for Shemaroo Entertainment's Super K, which has been released online. We see perfect synergies as parents and kids will sit together and watch the film many times on their home computers or laptops. Parle G has a great chance to leverage this unique touchpoint to connect with consumers at their convenience anytime, anywhere and many times while espousing its health, nutritional and taste benefits."

Talking about the association, Ms. Smita Maroo, Head- Animation, Shemaroo Entertainment Ltd., said, "We are pleased to associate with Parle G as the principal partner for our film "Super K" which we have released online. We are happy that Parle G is an early adopter of this trend, since children and parents spend significant time on the Internet. Shemaroo has always been at the forefront of the shift to on-demand digital entertainment and we are happy that Parle G has joined us to cater to this increasing online audience."

The film is available on Yahoo! Movieplex in Hindi and English and is FREE to the viewers. A must watch for everyone!!!

Every nation dreams of a better tomorrow. And every nation's tomorrow lies in the hands of its children; the young stars who shape the future of the nation. So, it's important to nourish these young stars, after all it's a question of the nation's future.

Filled with the goodness of milk and wheat, Parle-G is a source of all round nourishment. Treat yourself to a pack of yummy Parle-G biscuits to experience what has nurtured and strengthened millions of people for over 70 years. A meal substitute for some and a tasty and healthy snack for many others. Consumed by some for the value it offers, and many others for its taste. Whatever the occasion, it has always been around as an instant source of nourishment. Little wonder that it's the largest selling biscuit brand in the world.

Founded in 1962, Shemaroo Entertainment Ltd is among the eminent Filmed Entertainment "Content House" in the country with activities ranging across Content Ownership, Aggregation and Distribution. The Shemaroo brand is today synonymous with quality entertainment in the Indian entertainment eco system.

Shemaroo is engaged in the distribution of content for satellite channels, physical formats and emerging technologies like the Mobile, Internet, Broadband, IPTV and DTH among others. With its partnership with the major telecom operators in India, Shemaroo is one of the forefront players of the digital age. The company has also tied up with many content providers across the country.


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