Dholakpur Breaking News: Indian Kids to Feature as Journalists on POGO

Chhota Bheem

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New Delhi, November 24, 2011 (Washington Bangla Radio / India PRwire) India's top junior journalists are set to show off their reporting skills on POGO after the channel announced the winners of the Dholakpur Breaking News contest. The cool correspondents will feature on POGO, relaying the latest news on their favourite superhero: Chhota Bheem from Dholakpur.

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The contest, conducted from July 25 to September 2, 2011 on POGO invited kids to send their own innovative endings to a series of fun situations and stories on Chhota Bheem; with the six most intriguing entrants scoring the scoop - a reporting role on the channel.

POGO will air the special spots from November 21, 2011. In addition POGO will announce 30 runners-up during the airing of Chhota Bheem every Monday to Friday at 5:00 P.M. All these winners will receive iPod shuffles as prizes.

The six winners, reporting news from Bheem's home town - Dholakpur, are:


NAME

AGE

CITY

Devang R.Desai

7 Years

Ahmedabad

Aadarsh Dixit

10 Years

Lucknow

Rishank Parmar

8 Years

Meerut

Shanaia Seymour

8 Years

Pune

Juhika Umrao

10 Years

Surat

Ayushi Chaiwala

9 Years

Surat

Monica Tata, GM, Entertainment Networks, South Asia, Turner International India, said: "The response for the Dholakpur Breaking News contest has been phenomenal, no doubt owing to the fact that kids adore and aspire to be a part of Chhota Bheem's world! The entries we received showed that Indian kids are so creative and intelligent, and it is our honour to be able to provide a platform via our channels and contests to hone and display their talents."

POGO is India's number one kids' channel (October 9 - November 5, 2011. 4-14 All India).

A strategic acquisition between POGO and Hyderabad-based Green Gold studios - Chhota Bheem captured the hearts and minds of kids in the first year of its launch in April 2006. Creating a ratings hat trick, the show for three consecutive years made POGO the number one channel with the highest shares and viewer time spent during Chhota Bheem airings (CS 4-14 All India). Inspired by the legendary Bheem from the Mahabharata, Bheem stands for his strength and integrity. This fictional take revolves around the iconic Bheem, as a nine year old brave and intelligent boy from an imaginary village Dholakpur, who loves to eat and always offers a helping hand to his friends and other villagers.

POGO, a multi-genre channel created exclusively for kids in India, launched successfully by Turner on January 1, 2004 and is distributed by Media Pro Enterprise India Pvt. Ltd. POGO is available in over 24 million cable & satellite homes. Within a few months of its launch, POGO became the second most popular kids' entertainment channel in India, after Cartoon Network. Today, POGO holds the number one spot in the kids' genre.

www.pogo.tv is a hugely popular and highly interactive kids' website with exciting features and content such as online games, exclusive applications, video-on-demand, message boards and mini-sites of popular shows on POGO. The website attracts over 212,000* unique visitors per month and each of them spend an average of 24* minutes on the website. (*Source: Omniture SiteCatalyst, February, 2011).


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