Kolkata Film Festival (KFF) 2011 Film Mart to promote Bengali cinema
Calcutta, India, Nov 16, 2011 (Washington Bangla Radio / Penning Creations) Launched at the 17th Kolkata Film Festival on November 11, 2011, the FILM MART is the perfect platform for the Bengali film industry to promote itself. With an extensive showcase of completed as well as under-production movies from well-known banners, it has been designed just aptly to lure distributors and investors form regional, national as well as international markets. Organized by the Confederation of Indian Industry (CII), the FILM MART will go on for a stretch of six days. Mr. Sanjay Budhia, the chairman of the national committee on export for the CII said, "Film Mart brings film producer and distributors under one roof. It will help B2B (business to business) interaction and it will in turn promote entertainment business. This will act as a platform which will also help budding filmmakers".
With many big production houses such as Shree Venkatesh Films setting up their stalls at the event, there was a pot-pourri of Bengali movie CD’s and DVD’s ranging from the likes of Satyajit Ray, Ritwik Ghatak, Mrinal Sen and Tapan Sinha to new generation movies like “Mon Mane Na”, “Challenge” and "Jani Dekha Hobey".
Present at the inauguration of the event were the leading ladies from Tollywood, Koel Mallick and Rituparna Sengupta, besides the other bigwigs from the industry. In an effort to present the Bengali Film industry before the world, Ranjit Mullick, chairman of the Kolkata Film Festival said, “This initiative will play a key role in the betterment of the economic aspect of Bengali films".
As a harbinger to the good times ahead, the FILM MART is definitely going to pose as a springboard for the Bengali movie industry.
A Film Mart was inaugurate Friday at the 17th Kolkata Film Festival in an endeavor to create a platform for the Bengali film industry to showcase its movies and promote regional cinema in national and international markets.
"Film Mart brings film producer and distributors under one roof. It will help B2B (business to business) interaction and it will in turn promote entertainment business. This will act as a platform which will also help budding filmmakers," said Sanjay Budhia, chairman, national committee on export, Confederation of Indian Industry (CII).
CII is organising the Film Mart from November 11-17.