Fox Star India released "Raitaa Phail Gaya" with Bollywood’s biggest digital crowd sourced launch ever

Mumbai, October 16, 2015 (Washington Bangla Radio): Fox Star India launched the new song ‘Raitaa Phail Gaya’ from their upcoming film ‘Shaandaar’ in a unique way! In a never heard before move, a battalion of Shahid and Alia fans simultaneously changed their Twitter headers to ‘Raitaa Phail Gaya Out Now’ and launched the song before the rest of the world.

Watch the video song here >

Speaking about launch, Chief Marketing Officer, Fox Star India Shikha Kapur, said, “We are very happy with the response that we have received for the song launch. Our aim is to keep the audience innovatively engaged with creative content. This is the first time a song launch has been done by fans on such consolidated huge scale in the digital space. This is our way of thanking our fans who have supported us throughout.”

The team of ‘Shaandaar’ has left no stone unturned to entertain the audience. The song has been composed by Amit Trivedi, sung by Divya Kumar and written by Amitabh Bhattacharya. After setting the mood with songs like Shaam Shaandaar, Gulaabo, Neend Na Mujhko Aaye and Nazdeekiyaan, the peppy number ‘Raitaa Phail Gaya’ promises to get the audiences grooving to its beats.

‘Shaandaar’ is an upcoming Indian romantic comedy film, directed by Vikas Bahl, presented by Fox Star Studios and produced by Dharma Productions and Phantom films. It stars Shahid Kapoor and Alia Bhatt in lead roles, with Pankaj Kapur and Sanjay Kapoor in supporting roles. The film is set for release on October 22, 2015.