BIG Gujarati Entertainment Awards 2010 - Felicitating Gujarati Films, TV, Music, Theatre and more

BIG Live backed with its belief of a humongous and growing regional market for music with its stupendous success of its multi-regional music awards, is now widening its umbrella to felicitate the entire entertainment industry for the Gujarati region through its offering with the BIG Gujarati Entertainment Awards 2010 in The entertainment awards are the first ever and pioneering initiative to recognize and celebrate outstanding talent across the film, television and music industries of both regions.

Hyderabad, Andhra Pradesh, October 13, 2010 /Washington Bangla Radio / India PRwire/ -- BIG Live backed with its belief of a humongous and growing regional market for music with its stupendous success of its multi-regional music awards, is now widening its umbrella to felicitate the entire entertainment industry for the Gujarati region through its offering with the BIG Gujarati Entertainment Awards 2010 in The entertainment awards are the first ever and pioneering initiative to recognize and celebrate outstanding talent across the film, television and music industries of both regions.

The Entertainment Awards will felicitate and acknowledge the contribution of entertainers ranging stalwarts of yester-years from the entertainment industry to the latest sensations across the platforms of films, television and music.

For Gujarat, the property will cover the cities of Rajkot, Ahmedabad, Baroda & Surat. The grand finale, will witness a gala Awards Night on 30th of October 2010, at Jai Shankar Sundari Hall, Ahmedabad graced by stalwarts from the Gujarati Music & Entertainment industry the likes of Asha Parekhji, Sharman Joshi, Arvind Joshi, Naresh Kanodia, Mansi Joshi Roy, Rohit Roy, Darshan Jariwala, Apara Mehta, Tiku Talsania and others and the entire show will be aired on ETV Gujarati as a special offering. There will be special performances by Naresh Kanodia, Ragini Shah, Hiten Kumar, Hitu Kanodia, Mona Thiba, Aishwarya Mazumdar, Parthiv Gohil, Sairam Dave, Nishith Mehta and others.

SunGold Entertainment the makers of the film Hun Premi No. 1 have come in as the Presenting sponsor for these awards. With SunGold Entertainment as the main sponsor and ETV Gujarati as the Telecast partner on board, the awards promise to be a grand success. The finale, scheduled to be held at the Jai Shankar Sundsari Hall will witness stars descend with the awards backed by eminent jury members comprising Arvind Joshi (Theatre Legend), Bhavna Somaya (Renowned Film Critic); and Tushar Shukla (Famous Poet Of Gujarat), Theatres, Television, Music & Films reflecting stalwarts from the field of Gujarati Entertainment who symbolize the entertainment journey across the decades.

Marketed by BIG Live, the property will be amplified on Reliance Broadcast Network's very strong regional and local radio platform of - 92.7 BIG FM which will showcase interesting innovations ranging celeb interviews, entertainment capsules and more.

Speaking on the announcement, Mr. Saurabh Doshi - Regional Head West said, "After the stupendous success of our music awards, we are expanding to the entertainment awards which honour torch bearers across the entertainment industry of the respective regions be it television, films or music. India has rich talent across its regions, several of them never getting due credit for their excellent work. These entertainment awards have been instituted to recognize and honour our regional entertainment torch bearers."

Mr. Rajiv Kotia, Chairman and MD of SunGold Entertainment [A Div.of Sungold Capital Limited], says we are delighted to partner with Reliance Broadcast Network Limited in Felicitating Gujarati Films, TV, Music and Theatre as we are ourselves involved in this field. With our upcoming movie Hun Premi No. 1, we are sure to project quality work and take the Gujarati film industry to the next level.

Reliance Broadcast Network Limited ("RBNL") is part of the Reliance ADA Group. One of India's youngest media houses, it has grown at a steady pace and is reckoned today amongst India's leading media businesses. RBNL currently has play in the spaces of Radio, Experiential Marketing, Out of Home and Digital and specializes in creating & executing integrated solutions for clients, across the country. Its latest business venture marks the Reliance ADA Groups entry into television, through its 50:50 JV with America's leading media house, CBS Corporation.

92.7 BIG FM - the radio brand pioneered the spread of FM entertainment with the launch of its 45 station network, reaching out to over 200 million Indians; BIG Live - the experiential marketing wing of the Company covers activations, events, intellectual properties and rural marketing; BIG Street - in the business of out of home media; and BIG Digital - an initiative in the digital space offering mobile and online solutions. BIG CBS - the television foray of the Group, will see the launch of 3 English GEC's catering to the Indian sub continent. With Reliance Broadcast Network Limited's multi-media presence and an integrated sales offering, combined with the content muscle of CBS Corporation, BIG CBS stands make a significant impact in India's burgeoning television industry. All these business verticals come together to offer a truly integrated solution to clients having built significant multi-media capabilities. For more information, log on to: www.reliancebroadcast.com