Kingfisher Calendar Girl Hunt 2011 - Talwalkars official fitness partner

For the first time, the country's largest chain of health clubs with over 75 gyms across 38 cities - Talwalkars Better Value Fitness Limited (TBVFL), announced its association as the official fitness partner of one of the most awaited events in India; The Kingfisher Calendar Girl Hunt 2011.

Mumbai, Maharashtra, October 12, 2010 /Washington Bangla Radio / India PRwire/ -- For the first time, the country's largest chain of health clubs with over 75 gyms across 38 cities - Talwalkars Better Value Fitness Limited (TBVFL), announced its association as the official fitness partner of one of the most awaited events in India; The Kingfisher Calendar Girl Hunt 2011.

CEO, Mr. Prashant Talwalkar says, "Today, we lead within the Health, Fitness and Wellness industry of India. Our strategy is to associate with lifestyle properties which are in sync to the company's long term promise of spreading fitness. In future, one can look for many more such initiatives."

Talwalkars, today is a well established name not just within the Fitness & Wellness Industry but also amongst a huge mass of fitness devotees. "The Kingfisher Calendar Hunt 2011 is a strategic step towards defining our brand positioning and enhancing the brand recall. We are looking forward to creating many more such brand associations in the rapidly expanding wellness segment in India", comments Mr.Nitin Shakdher, Vice President, Marketing.

A special workout regime has been created for the participants that will help them in obtaining the perfect toned body and look, synonymous with the company's frame perfect formula. This formula is strongly reckoned by the company and is driven by its corporate theory: "A healthy body is the perfect complement to a brilliant mind".

Aspiring participants of the hunt will be trained vigorously at Talwalkars state-of-the-art facilities across India. A distinctive team comprising of fitness experts, nutritionists, trainers and physiotherapists will counsel and instruct all participants, ensuring that a perfect regimen of a healthy body, mind and spirit is adhered to.

With all facilities under one roof, Talwalkars strongly believes that a modern day health club should be a one-pit-stop, where one not just works out but also feels rejuvenated with aerobics, relaxes their senses in a day spa and even finds comfort in the perfect nutrition plan.

The event which is well celebrated as the hottest fashion and lifestyle brand property will have its first telecast aired, beginning 11th October 2010.

TBVFL is the largest health club chain of India with over 75 gyms spanning across 38 cities, offering a diverse set of services to a member base of 75,000 - including gyms, spas, aerobics and health counseling under the brand "Talwalkars".

Talwalkars pioneered the concept of health clubs in India, with its first gym being set up in Mumbai in the year 1932 by late Mr. Vishnu Talwalkar. His eldest son - Mr. Madhukar Talwalkar further continued the legacy under the name "Talwalkars Gymnasium" in Bandra, Mumbai in 1962 and the brand has been rapidly growing since then.